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Moynat: Parisian Promenade

The French Capital is the Stage as Bloggeuse Jeanne Damas Tours the History of the Heritage Label

Delicate animated sketches channel Paris’ Belle Époque and light up the night sky in this new film from director Mary Clerté, dedicated to the legacy of French trunk-makers and leather goods specialist Moynat. The updated art deco imagery is inspired by the original drawings of the atelier’s one-time art director Henri Rapin, whose iconic red leather and brass-studded luggage put the brand on the map in the early part of the 20th century. The brand has been breaking ground since its inception in 1849, when founder Pauline Moynat—the only female trunk-maker in Paris—joined forces with the skilled craftsmen of the Coulembier family. Creating state-of-the-art designs using waterproofed canvas treated with tropical Gutta Percha sap, the entrepreneuse went on to win awards for her innovative 1873 British Trunk, and acclaim as the inventor of the women’s handbag in 1880, created for the famed turn-of the century actress Gabrielle Rejane. Fast forwarding to contemporary France, filmmaker Clerté casts Paris-based model, muse and fashion blogger Jeanne Damas as the modern answer to the classic Moynat woman as she explores the arts and theatre landmarks in the City of Lights, researching the role of loyal brand devotee Réjane. “The story of the brand is really modern: Pauline Moynat was a business woman who came to Paris and established herself,” muses the director, whose past work includes videos for the band Pony Pony Run Run and labels Hermès and Chloë. Set to the Montreal duo Valleys’ single “Hounds,” from their forthcoming album Are You Going To Stand There And Talk Weird All Night?, Clerté’s latest short creates an intrepid character that is as timeless as she is uniquely Parisian.  “I wanted to find a way to make her alive.”

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Conversations (4)

  • Tanya Sierra
    What are the brands of the clothes she wears in the video?
  • Malletiers_History
    It reads as if in the 19th century the Moynat brand was innovating in various fields. The wicker trunk design came from England (aka "malle anglaise"), and so did the gutta percha technique. And Pauline Moynat was not the inventor of the women's handbag. Otherwise a lovely little "escapade à bicyclette" clip of Clerté.
    • Posted By Malletiers_History
    • March 15, 2013 at 1:51PM
    • Share Comment:
  • Franco De Rose
    Not many people actually know this brand since it was dormant for many years
  • Tim Hardy
    A very well put together piece of arty film - pity about the lack of insight into the making of the products. One day perhaps, Tim Hardy

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