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Maya Villiger
As a girl growing up in Switzerland, Maya Villiger remembers swooning over the glossy fashion shoots in German Vogue. “I became obsessed with the details,” she recalls. “The way those models stood, their skin, the way their T-shirts hung loose and perfect.” That early iconography left an impression, and when the self-taught photographer (who previously worked in advertising) moved to America, she started snapping pictures of voguish women on the streets of Los Angeles––“girls who had something I wanted, like hair, a walk, a pair of jeans.” At her husband’s suggestion, she began compiling the street style images on her now-cult blog, Turned Out, in 2009, which she says gave her pictures a sense of purpose.
Maya Villiger by Hanneli Mustaparta, New York, 2010
