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Saam Farahmand

Saam Farahmand

Until his teens, London-based director Saam Farahmand assumed his future lay in the sciences, but a Bruce Nauman show at the Hayward Gallery in London provoked a serious rethink. Farahmand landed at Goldsmiths, University of London, where he studied fine arts, and has since gone on to direct documentaries, videos and commercials covering the worlds of music, fashion and art. His innovative work on MTV2 virals led to gigs directing videos for artists such as Klaxons, Hercules and Love Affair, Janet Jackson and Simian Mobile Disco. In 2007, he won the Best Director prize at the CAD Music Video Awards, and NME has included him on a list of “people pushing music forward.” In 2009, Farahmand’s work was included in the Flux Super 8 show in Los Angeles, and the following year his 3D sonic sculpture for the XX’s self-titled debut album was exhibited at the Vinyl Factory in London. For the documentary Part of the Weekend Never Dies, he filmed the Belgian dance music outfit Soulwax at more than 120 gigs worldwide. Farahmand recently opened Boyschool, a gallery that supports the work of emerging artists as well as serving as a base for developing his own projects.

Saam Farahmand by J Wells, 2011

More From Saam

January 2, 2011

On the Ninth Day of Christmas

Saam Farahmand Gets the Ladies Dancing

More From Saam

January 2, 2011

On the Ninth Day of Christmas

Saam Farahmand Gets the Ladies Dancing

Everyone has a song they love to dance to. That universal truth was director Saam Farahmand’s starting point when he set out to capture his friends moving to their favorite tunes in his ongoing project Video Portraits. Farahmand dips into his personal rolodex for subjects—a wide ranging group including The Misshapes’ Geordon Nicol, artist Matthew Stone and Soulwax’s David Dewaele––then films them dancing in his "blue box." The resulting footage is projected onto a wall as he deejays. For today’s NOWNESS edit, Farahmand handpicked a sampling of ladies getting down that includes The Big Pink’s Akiko Matsuura and New York-based writer Karley Sciortino. “His only real direction was 'Drink this glass of wine and do whatever you want,'" says Sciortino. When not filming his friends, Farahmand shoots spots for commercial clients such as Guinness and Nokia, and music videos for the likes of Klaxons, Mark Ronson and The Business International, and Hercules and Love Affair.


(Read More)

  • On the Ninth Day of Christmas

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