Tavi Gevinson x Minna Gilligan

The Internet Creatives Go Head to Head On Thrifting and World Domination for It’s Nice That’s Latest Print Venture

Fashion blogger turned publishing sensation Tavi Gevinson is framed by artist Minna Gilligan's psychedelic-inspired illustrations and photos of pop icons in a FaceTime-style exchange between the pair. The film comes as a visual response to the pair’s tête-à-tête for the fifth issue of Printed Pages, a foray into paper publishing from online platform It’s Nice That. Gevinson has become synonymous with the zine-toting digital revolution that juxtaposes feminist views and heartthrob collages across the web. She launched teen-focused online zine Rookie in 2010—itself in the second issue of it’s printed edition—and now reaches over four-million readers per week, boasting a global network of contributors including the 21-year-old Melbourne-based illustrator. The pair give NOWNESS the low down on their web-centric world.

What’s the one internet habit you have no intention of breaking?
Tavi:
Just, like, tweeting things and then being like “ugh, why? Ugh, I hate myself” and deleting them after.”

Minna: I have a lot of internet habits, most of them bad. My most crazy one is obsessively checking eBay auctions even if I’m not bidding on it or anything. I love a bargain, so if it’s like the last five seconds of an auction I don’t want to miss out on something I don’t need.

You’re editing your fantasy issue of Rookie, Who are your fantasy contributors, dead or alive?
T:
That’s so hard, ok—Beyoncé. Emily Dickinson would be great, Frida Kahlo and Zadie Smith. Madonna if we could go back a bit, before shit went down.

If you were a social media platform, what would you be and what’s trending?
M:
It would be kind of a logistical nightmare to become a social-media platform as a human but I’ll bypass that and say that I’d probably be Instagram. I like the cleanness of it and the ability it gives you to curate this totally perfect rose-tinted dream world.

What do you consider to be the greatest internet invention?
T:
@Seinfeld200 is my favourite Twitter account. It’s my favourite internet invention by far.

The Spring 2014 Issue of Printed Pages is available now.

(Read More)

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  • ON REPLAY
    ON REPLAY

    Tavi's Love Letter to Lula

    Style Rookie's Tavi Gevinson On Meeting Her Mentor in Editor Leith Clark

    My Lula magazine collection sits on a shelf in my room away from all my other magazines. They exist in a nostalgia-tinted continuum next to boxes of baby teeth, masks a friend got me when she went away on vacation, and glitter I once played dress-up with. The people featured in Lula are there to be celebrated rather than to promote a product, and the normally recognizable designer clothing is styled to appear one-of-a-kind. Lula manages to feel disconnected from the rest of the world, but does not seem an exclusive society. Instead, it invites excitement, wonder and creativity. I wanted to keep that dream real. The idea of talking to Leith Clark, Lula's editor-in-chief and founder, felt like I would be learning too much. But it ended up being the most ideal manifestation of all the excitement and wonder and creativity Lula has inspired in me over the years, because I got to share with the person responsible for it all in the first place. It all happened in a rather Lula-esque way, too. We had pastries and tea, posed for photographer Jessica Craig Martin, and talked for an hour and a half from two fluffy marshmallow beds at the Pierre hotel in New York. It was the ultimate Letter to the Editor. And because I couldn't help myself, it was actually more of a Love Letter to the Editor.

    Tavi talks to Leith Clark

    Tavi: For my blog, I never cared if people liked the same things as me, but now I have to think about that more [Tavi has just launched RookieMag.com]. Lula is so personal to you, but have you had to shape it to your reader?

    Leith: No, and I don't think you should either. The first issue we did was almost by accident. I thought, “I'm going to make my dream magazine, and when I'm 80 I'll show it to my grandkids and say, ‘Look, I made this,’” I didn’t even think about other people seeing it… And distribution is at about 121,000 copies now.

    Tavi: I love looking back on the first issue I bought of Lula, and remembering where I was in my life then.

    Leith: Which one was the first that you read?

    Tavi: The witchy one with Ali Michael on the cover [September 2008]…my friend sent it to me. Then I found it at the local bookstore and I was like, “No one here [in the Chicago suburbs] reads this. Do they?” So I left a note in one of the copies.

    Leith: You wrote a note and left it in the store?

    Tavi: Yes, because I didn’t think other people in my town read it. It felt like a secret.

    Leith: What did you write in the note?

    Tavi: Something simple like, “If you buy this copy write to me.” I mean, we just emailed but never actually met. I think she goes to my school, but I didn’t want to be creepy.

    Leith: Why did you start your blog?

    Tavi: It was before bloggers were sitting front row, when the only people who read fashion blogs were other people with fashion blogs. Susie Bubble was my hero. I wanted to be a part of that community. I was in middle school, hated it. I was not a very social person. I would go home and make something, read or watch movies and I wanted a new outlet.

    Leith: So you used it to externalize?

    Tavi: Yeah. I’ve tried doing the blogger-reporting-at-fashion-week-thing, but it doesn’t work for me. I like relating a collection to something personal… For a while I couldn’t figure out why I felt so compelled to record so many things, be so nostalgic and have it all in one place.

    Leith: You’re nostalgic for things you didn’t experience, which is interesting. I read Sassy magazine. I was the right age when it came out. It’s interesting that you want to read it now.

    Tavi: It’s the same with the music that I like. I can’t really figure that out either. If you go on Tumblr, it feels like half of the internet consists of teenagers wishing they were alive in the 60s. And one thing that I’m writing about for Rookie is about why the 21st century isn’t that bad. It’s like, “We have Miranda July you guys!"

    Read commentary from Tavi and Leith on cult 80s teen movies and their remakes here, or visit Style Rookie for the extended interview. 

    (Read More)
  • MOST SHARED IN CULTURE
    MOST SHARED IN CULTURE

    Pure Breeds: The Saluki

    Graydon Sheppard's Celebration of the Animal Elite Reaches its Grand Finale

    Warning: The above video contains many feathered coats, large eyes and wet noses. The viewer may witness scenes of astonishing dignity, dramatic posing and movement at great speed.

    Writer and filmmaker Graydon Sheppard offers up the third and final installment of Pure Breeds, the series that celebrates the most charming and beautiful of pedigree pets. Having tackled the Cavalier King Charles Spaniel and the Cornish Rex, today the creator of the internet phenomenon Shit Girls Say looks at the Saluki, thought to be the fastest dog on earth. The Saluki is alleged to be the most ancient of purebred animals, with mentions of similar hounds appearing in the Bible, the Avesta and the Koran. Petroglyphs and other forms of rock art showing Saluki-like dogs were created as early in human history as 10,000 BC. “My boyfriend came across a video of some Salukis online, and we were instantly fascinated,” says Sheppard. “They seemed so rare and elegant. They look like rich old ladies and they have that attitude, too, like they're saying devastating things about your wardrobe when you're not within earshot.”

    Today we look at the Saluki. We understand that this time around the talent were less than cooperative on set. Can you elaborate?
    Graydon Sheppard:
    They’re not so much difficult as “over it,” and they are not interested in posing for very long. I tried to put a pharaoh hat on one of the dogs but he wasn’t interested. Salukis are also very fast and bouncy, so getting them to sit still for long periods was tricky. But they’re so damn pretty. When we got the shots it was worth all the hassle.

    The Saluki has been immortalized in art and religious texts for thousands of years. How do you think their personalities reflect their pedigree?
    GS:
    There's definitely something otherworldly about them. It's kind of like that attitude of “being in the world but not of the world.” When I met these dogs they got right up in my face and stared into my eyes as if to examine my soul, but they could just as easily look right through you. That’s a bit dramatic, but they really are sprite-like.

    Throughout this series we have heard about your family dog Molson. Last time you shared an anecdote about his having eaten an entire Christmas-worth of gifts. We love Molson. One last story? 
    GS:
    One day I took him with me for a swim. He was doing this insane back-and-forth thing—running in and out of the lake, screaming—when he stopped, chest-deep, looked at me, and retched in the water. I wasn’t much in the mood for a dip after that.

    (Read More)

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