Petit Bateau x Satu Maaranen

The Finnish Designer Reinvents the Marinière Stripe for the French Atelier in a Shoppable Short

“For Petit Bateau, its iconic piece is the marinière,” says Finnish designer Satu Maaranen, who was given carte blanche to recreate the classic, striped piece for the long-standing French atelier, as part of her capsule collection for the brand. “I wanted to add my twist, inspired by toothpaste and candy canes.” Explore Satu Maaranen’s inspirations in today’s interactive and shoppable film. Originating far from the fashion world as part of the regulatory uniform for the French Navy, the earliest design of a marinière stipulated that there should be 21 stripes, one for each of Napoleon's victories. The distinctive Breton look had a practical origin, being easy to spot should the wearer go overboard. It became a fashion item at the hands of Coco Chanel, who elevated the seafaring staple in 1917 with her revolutionary women’s design.

Pre-order one of 50 limited-edition marinières exclusively via Petit Bateau stores in USA, France, Germany, Italy, UK, Belgium and Japan stores with free postage and packing.

A potted cultural history of the marinière

1858 The Act of France introduces a blue-and-white striped knitted shirt as the uniform of all French navy seamen.
1917 Coco Chanel co-opts the design into the fashion world.
1952 Pablo Picasso is immortalized in stripes by Robert Doisneau.
1953 The Breton top makes its first Hollywood appearance on Marlon Brando’s back in The Wild One.
1955 Biker Frank Sadilek purchases his own striped T-shirt, which he wears proudly as the President of the Hell’s Angels, San Francisco.
1955 James Dean dons a marinière in Rebel Without A Cause.
1960 Jean Seberg takes the marinière into the Nouvelle Vague in Godard’s À Bout de Souffle [Breathless].
1970 The emblematic top enters the repertoire of Petit Bateau.
1980s Jean Paul Gaultier adopts the blue-and-white stripe as his trademark.
2014 Petit Bateau continues to reinvent the marinière.

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    Petit Bateau x Satu Maaranen  

    The First of a Two-Part Look at the Historic French Brand’s Collaboration with the Finnish Designer

    The treasured French atelier Petit Bateau embarks on a new collection with breakout fashion star Satu Maaranen. Winner of the Grand Prix of the jury Première Vision at the International Festival of Fashion and Photography in Hyères in 2013, Maaranen was given the chance to reinvent a collection of Petit Bateau classics, including the iconic, striped marinière. Inspired by vintage haute couture and the natural world, the Finnish designer’s experimental fabric designs compliment Petit Bateau’s sustainable development and heritage. The collection launches a three-year-partnership between the Hyères festival and Petit Bateau, during which time each winning designer will collaborate with the 121-year-old label. “I find the old couture world and the dream around it very fascinating,” says Maaranen, a graduate of the acclaimed Aalto University School of Arts, Design and Architecture in Helsinki. “I appreciate the handmade and luxurious, but done in a modern way.”
    Return for part two next week April 23, with the exclusive pre-release of 50 marinières from Petit Bateau and Satu Maaranen.

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    2010: A Space Odyssey

    Rodarte's Haute-Tech Astral Projection

    Guinevere van Seenus stars in Aanteni, a high-fashion techno-thriller from CFDA award-winning design sisters Rodarte, shot by their friend and frequent collaborator, the photographer and video artist Todd Cole. Set in the deserted grounds of Paypal founder Elon Musk’s Space X jet lab in Hawthorne, California, the film was inspired by the pioneering spirit of the space race, which, according to Rodarte’s Kate and Laura Mulleavy, “has defined generations of artists in their desire to use new mediums and question the established rules they were taught to follow.” This cinematic collision between rocket science and visual daring is an apt match for Rodarte’s spring 2010 collection—a symphony of flesh-colored crochet knits, fluorescent fibres, leather bandages and distressed plaid. Costumed in a series of these exquisite creations, Van Seenus blurrily emerges from a shimmering seascape before running through the starkly alluring spaces of the Space X facility—a former Boeing airline hanger that has been transformed into what the Mulleavys call “a world defined by color, texture and material.” Van Seenus’ hallucinatory journey, punctuated by glimpses of mysterious experiments and sudden rocket blasts, is chillingly soundtracked by LA noise-merchants No Age. We advise you to strap in and don a helmet for the spectacular finale—a truly stratospheric experience that takes Rodarte’s unique vision beyond the final frontier. 

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