Sigrid Agren: Perfume Nymph

The Supermodel Channels Her Inner Deity for Santiago & Mauricio’s Feverish Film

“I imagined myself as a surreal creature: a kind of fairy who could move through space with elegance, almost taking flight with every step,” says Sigrid Agren of her mythological role in a pulsating short from sibling directors Santiago & Mauricio. The pair cast the French-Swedish model in a vintage Rodarte gown, and describe the film as a “moving human painting,” taking visual cues from William-Adolphe Bouguereau, Mannerist art, and the work of the Pre-Raphaelites. Agren, who has just walked the FW14 runways for Dolce & Gabbana and Gucci and has fronted campaigns for Céline, Chloé and Prada, used a trampoline to assist her leaps—showering the set with glitter in the process. The title, Sillage, originated as a term used by perfumers to describe a scented trail from a fragrance wearer: “Scent is one of the most powerful and primitive of senses as it is directly connected to our inner animal,” muse the directors and regular NOWNESS contributors, whose piece marks our fourth anniversary. “It’s something that hangs in the air intangibly, and just as you begin to get a fix on it, it’s gone.” 

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Conversations (1)

  • joelgujjarlapudi
    am huge fan of adoring Sigrid Agren and she is absolutely un-imaginably beautiful

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    Jackson and His Computerband: G.I. Jane (Fill Me Up)

    Mrzyk & Moriceau's Erotic Battleground Sets the Scene for the Electronic Eccentric

    An anonymous female protagonist takes on a phallic army in Mrzyk & Moriceau’s erogenous epic for Jackson and His Computerband. Taking new single “G.I. Jane (Fill Me Up)” as their starting point, the French directing duo worked with a team of five animators for two months to create a chimerical world of sexual fantasy for the Warp Records-signed multi-instrumentalist. Born Jackson Fourgeaured, the Parisian released his second album Glow in September after an eight-year gap—the long player comes complete with guest vocals from Berlin-based disco absurdist Planningtorock and singer-songwriter Mara Carlyle. “We had no brief; we showed him a storyboard and he said ‘Go,’ he let us totally free,” says Jean Francois Moriceau, one half of today’s featured creative pair whose CV includes videos for similarly outré Gallic stars Air and Sébastien Tellier. “We love Jackson’s song, so the ideas came very fast. We wanted something sex-gore-bizarre, so created this faceless girl fighting against penises that appear from everywhere.” The explosively charged narrative takes in Manga influences and the duo’s trademark pop eroticism, while also providing, as Moriceau opines, a comment on misogyny and female empowerment. “Of course you can see the power of feminism in the film,” he says. “But firstly, we want to entertain.”

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    Starshift: A Ride With Hilary Rhoda

    Filmmakers Santiago and Mauricio Shift into Top Gear for an Exciting Interactive Beauty Experience

    The power is in your hands in filmmaking duo Santiago and Mauricio Sierra’s highly charged interactive story. Inspired by 8-bit video games and their dad’s all time favorite film, Stanley Kubrick’s 2001: A Space Odyssey, the siblings created the interchangeable shorts featuring a helmeted Hilary Rhoda in four striking looks. Her bespoke, high-tech headpieces were added in post-production, while audio designers Golden Hum provide the aural backdrop—look out for a surprise from them while navigating the story. “We wanted to explore beauty through a playful lens by creating conceptual helmets that would encase facial creations,” says Santiago. “They’re a metaphor that makeup can be a shield to combat everyday life with.” Makeup artist Romy Solemani was behind the feline eyes, fuchsia cheekbones and glossy ombré lips that help characterize the resulting dramatic visages. “There were hints of the 80s and 90s—Antonio Lopez was an inspiration and there’s a bit of Catwoman thrown in too,” she notes. As for the face behind the helmet, Sports Illustrated mega-model Rhoda was a no brainer. “Her beauty is out of this world,” says Maurizio. “It reminds us of Pater Sato’s illustrations. She was the perfect choice.” 
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