Up and Out

A Surreal Take on the Age-Old Dilemma of What to Wear

Model Molly Smith finds herself trapped in a never-ending outfit change, wrapped up in various pieces from Miu Miu, Meadham Kirchhoff and Alexander McQueen in today’s kinetic fashion film shot by Joshua Stocker and styled by NOWNESS regular, Agata Belcen. “I wanted to create a film that felt seamless, without the cuts interfering with the experience,” explains Stocker of his first fashion film, set to music by London-based indie pop act, Scanners. “Collaborating with a stylist, we worked out how each piece integrated into the narrative, whether it is a dress that falls to the floor, or a skirt which is pulled up to reveal a new outfit.” The award-winning director is a graduate from London’s Chelsea College of Art & Design and is noted for his visual effects-laden work, including music promos for Skream and Gem Club, alongside a 3D data art film with Google Creative Lab’s Aaron Koblin. 

Additional credits: Makeup by Celia Burton at CLM. Hair by Yoshitaka Miyazaki at Untitled Artists London.

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  • ON REPLAY
    ON REPLAY

    Tory Burch: Making of a Show

    Behind the Scenes at the Launch of the New York Designer’s Fall Collection

    Catch an insider’s glimpse of the energy that enveloped the Tory Burch Fall 2013 show in Tabitha Denholm’s ethereal short. In addition to the designer herself, models Cara Delevingne and Julia Nobis, stylist Tabitha Simmons, hair stylist Eugene Souleiman and makeup artist Diane Kendal are the protagonists captured in the unveiling of the label’s Gustav Klimt-inspired collection at New York’s Pierre Hotel. Jewel-tone colors, romantic prints and rich embellishment added to the luxe extravaganza, soundtracked here by wistful Canadian duo Blue Hawaii. “Tory is one of the most inspirational and hardworking women I know,” marvels Simmons, who has worked with the designer on all seasonal collections since 2010. “She’s incredibly sharp and notices every single element down to a microscopic level.” This attention to detail has propelled Pennsylvania-born Burch from a philanthropist and entrepreneur to one of the foremost American designers of her generation. As Souleiman raves: “She has exquisite taste and the environment she creates has the same kind of sensibility. I love that she is a woman designing for women, and her collections are always based on her personal style.”

    (Read More)
  • MOST SHARED IN FASHION
    MOST SHARED IN FASHION

    Iris Apfel x Duro Olowu

    The 91-Year-Old Style Doyenne Shares Life Lessons with the Designer at the Zoo

    When Iris Apfel first met Duro Olowu in 2005, she was decked out in Mickey Mouse pajamas and laden with jewelry, and he had just bagged the award for New Designer of the Year at the British Fashion Awards. The long-standing friends recently met up for a stroll through London Zoo, an encounter filmed by Leigh Johnson. After a brief post-university spell at Women’s Wear Daily, native New Yorker Apfel began a career in interior design in the early 1950s, starting a textile company with her husband Carl, which enabled her to indulge her peripatetic urges, especially in regards to collecting. She continues to be a muse for Jimmy Choo, MAC cosmetics and Albert Maysles, and her trademark more-is-more style has been honored in a celebratory exhibition at the Metropolitan Museum of Art. “We have a very similar aesthetic for international fabric—a sort of curatorial eye for it but in a fun way,” explains Nigerian-born Olowu. “We don’t like precious things and our philosophy is: when in doubt, just add something else.” Olowu, who trained and practiced as a lawyer before launching his eponymous label in October 2004, collaborated with the perennial magpie this year by having her design bags and jewelry to accompany his capsule collection for JC Penney. “She and her husband Carl are like my second parents,” says Olowu. “Of course she loves fashion and I’m in the fashion business, but it’s not based on that. It’s just that I respect them, I like them and anyway I’ve always been a sucker for a 90-year-old broad.”
    (Read More)

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