Tory Burch: Making of a Show

Behind the Scenes at the Launch of the New York Designer’s Fall Collection

Catch an insider’s glimpse of the energy that enveloped the Tory Burch Fall 2013 show in Tabitha Denholm’s ethereal short. In addition to the designer herself, models Cara Delevingne and Julia Nobis, stylist Tabitha Simmons, hair stylist Eugene Souleiman and makeup artist Diane Kendal are the protagonists captured in the unveiling of the label’s Gustav Klimt-inspired collection at New York’s Pierre Hotel. Jewel-tone colors, romantic prints and rich embellishment added to the luxe extravaganza, soundtracked here by wistful Canadian duo Blue Hawaii. “Tory is one of the most inspirational and hardworking women I know,” marvels Simmons, who has worked with the designer on all seasonal collections since 2010. “She’s incredibly sharp and notices every single element down to a microscopic level.” This attention to detail has propelled Pennsylvania-born Burch from a philanthropist and entrepreneur to one of the foremost American designers of her generation. As Souleiman raves: “She has exquisite taste and the environment she creates has the same kind of sensibility. I love that she is a woman designing for women, and her collections are always based on her personal style.”

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Conversations (7)

  • Chaff
    The music is: blue hawaii - try to be :)
    • Posted By Chaff
    • March 03, 2014 at 2:35PM
    • Share Comment:
  • Dier
    can i ask what's the music? Thank you
    • Posted By Dier
    • February 15, 2014 at 1:47PM
    • Share Comment:
  • Sue Parker
    Beautiful creations the perfect reward for Tory's hard work
  • theoneiota
  • domthanh
    Mirte Maas
  • domthanh
    Mirte Maas
  • domthanh
    Posted by dom

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  • On Replay
    On Replay

    The Future Catwalk

    Mirte Maas Walks an Infinite Runway in Barnaby Roper's New Interactive Story

    Your keystrokes guide Mirte Maas’ epic strides through a series of psychedelic landscapes in Barnaby Roper’s user-controlled fashion experience. As the Dutch model marches, new digital sound, image and effects create 26 distinct and immersive environments, from a high-definition forest and a space-age desert landscape to kaleidoscopic moving collages. Each one corresponds to its own letter on your laptop or desktop keyboard, while mobile device users can enjoy the journey in a specially tailored short film. The innovative piece marks a new level of complexity for the New Yorkbased director, whose previous experiment on NOWNESS saw model Iris Strubegger multiply on screen as visitors’ commands combined to form a dark visual symphony. To create the mesmerizingly addictive Mirte, Future Catwalk, Roper collaborated with Tristan Bechet to compose a hypnotic, driving score that morphs to keep time to Maas’ motion. The model kept a steady pace on a treadmill for the better part of two shooting days, wearing boots by Rick Owens paired with pieces from Givenchy and Christopher Kane by stylist Tony Irvine. “I like the playfulness and the air of discovery; I like that the viewer has the choice and that I am not dictating to them how they should view it,” says Roper. “Most of all, I like the possibilities of where interactivity could and will go in the future.”


    Time spent shooting: 

    2 days.

    Time spent on treadmill: 

    10 hours.


    Number of outfit changes: 



    Time spent in post-production: 

    2 months.

    Number of programmers: 


    Lines of code: 



    Keyboard letter with fewest steps: 

    N (1.8).

    Keyboard letter with most steps: 

    S (hundreds).

    Total steps visible (excluding “S”): 


    Credits: 1. Leather dress by Givenchy, skirt by Ann Demeulemeester, top and boots by Rick Owens, cape by Araks; 2. Coat, dress and boots by Rick Owens; 3. Leather dress by Givenchy, hooded top by Ann Demeulemeester; 4. Hat and mask by Rick Owens; 5. Top, dress and boots by Rick Owens; 6. Dress and boots by Rick Owens
    (Read More)

    Ryan McGinley’s Beautiful Rebels

    The Celebrated Artist Reveals the Unexpected Magic of Shooting his Butterfly Film For Edun

    Six species of African butterflies flutter about the tattooed torso of Bradley Soileau and the candy floss-colored hair of Charlotte Free in artist Ryan McGinley’s dynamic video portraits for Edun’s Spring 2012 campaign. Set to the soulful gospel of “If I Had A Little Love” by the Majestic Arrows, McGinley’s playful scenes of butterflies decorating the fingers, shoulders and cheekbones of a luminous cast of young models are punctuated with key pieces from the collection, such as a hand-crocheted pair of shorts or a laser-cut blouse. “I was interested in how the body could reveal the butterfly,” explains McGinley, “how it could fly out of the models’ mouths, hands or pants in its unfurling glory.” With Creative Director Sharon Wauchob preparing to send her fourth collection for Edun down the New York runway, the fashion house is establishing itself as an important voice in contemporary design. Founded by Ali Hewson and Bono in 2005, the brand’s commitment to sustainable fashion through trade and community building initiatives in countries including Uganda and Kenya and is an inspiration for the fashion industry on the positive change it can make. Here McGinley speaks to NOWNESS about casting butterflies and other free spirits for Edun’s debut advertising campaign.

    Why did you pick butterflies for the Edun campaign?
    I’m endlessly fascinated by the grace and eloquence of the butterfly. Like them, we are all on a long journey where we encounter endless turns, shifts, and conditions that cause us to change. The butterfly makes us realize that our journey is our only guarantee.

    Were there some entertaining moments on set?
    My camera was captivated by the graceful chaos they created. What I enjoy most while making photographs is a surprise. Something that happens that I can't anticipate, it's like magic. Butterflies are unpredictable and that's what made the day fun.

    What is your casting process like?
    Casting is truly one of my passions. I spend a lot of time looking for people to work with. I have a full time casting director at my studio who finds me people who are beautiful in an interesting way. I'm constantly shooting nudes in my studio to find new subjects I can work with in different capacities.

    Where did the Beautiful Rebels theme come from?
    I suppose Beautiful Rebels is a nod to [Leonard] Cohen's wonderful novel Beautiful Losers. Rebelling has always been part of my DNA, photographically and in life. The people I cast in my photographs are a representation of my own spirit. Just like Cohen I'm trying to fuse sexuality with spirituality within in my work.

    To see an exclusive selection of images taken during the making of this campaign, visit the NOWNESS Facebook page

    (Read More)

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