Lily Cole: Wild Rubber

The Model-Turned-Polymath Takes Us Deep Into the Brazilian Amazon

A region in peril is distilled on 8mm film in Wild Rubber, directed by the multi-talented Lily Cole. The flame-haired model made the short while on assignment in Acre, northwest Brazil as an ambassador for Sky Rainforest Rescue, a partnership between Sky and WWF that raises awareness of the jungle’s plight, and aims to help protect one billion trees in the area. Cole, who has successfully melted the divide between the worlds of fashion, art, film and literature, shot the film across a day-lit Amazon vista after spending time with a rubber-tapping community in Feijó, where she learned more about the practice she believes is key to curbing deforestation. The hazy sepia and cyan-toned video depicts bird flocks, rainbow-hued spiders and nymph-like forms diving into the river’s purple wash. It is relatable, youthful, and eerie—particularly when overlaid with Cole’s soft British-accented singing. “Early one morning, I took a few hours out to go into the forest alone to film, and make a sound recording on my iPhone,” she says. “I only had two rolls left, so every shot felt incredibly precious.”

Aesthetically, the film has an old-school look. How did you select this format?
Lily Cole: I had been meaning to buy a non-digital camera last year in Paris, when I happened to run into Tacita Dean—a friend and one of my favourite artists who campaigns for film to be valued and protected as a medium. She took me shopping for a camera and we found this 8mm in one of the last camera shops in Paris to still sell it. I took it with me to Brazil and, without time to construct a set narrative, I simply captured moments as we explored the area, shooting whatever drew my eye. 

What are your hopes for the future of rainforest conversation?
LC: I hope a growing market can be created for forest products, such as wild rubber, as it essentially could protect the rainforest by making it worth more standing than cut down. Knowing she is passionate about the rainforest, I asked Vivienne Westwood if she would be able to make a dress using rubber for this year’s Met Ball to show its potential versatility, and she and her partner Andreas made something very special for me to wear. This isn’t for a consumer audience but who knows what we can do in time.

What is the most memorable thing to have occurred during your time in Brazil?
LC:
The rubber tapping itself was very impactful. Cutting thick lines into bark to watch a latex material bubble up was very surreal and filled my mind with possibilities. Rubber seems like such a synthetic material so it is really surprising to see that it is produced by a tree.

Has deforestation been curbed at all?
LC: Yes! Last year it was reported that deforestation rates were declining. Paraguay reduced the rate in their country by 85% following the enactment of its 2004 Zero Deforestation Law. It doesn’t mean the issues are fully resolved but I feel very optimistic that we are heading in that direction.

Why is this cause important to you?
LC: About 20% of the planet’s oxygen is produced by the Amazon rainforest so it's definitely something to value. Well, if you appreciate air. 

(Read More)

Conversations (1)

  • Pat007
    This is a beautiful film, beautiful concept, well done Lily! It's also a beautiful article, so well observed and written, well done the writer, thank you nowness.com

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  • On Replay
    On Replay

    Margot Henderson: Burning Bush

    Five Days of Food, Part One: The British Chef Celebrates All Things Auburn with a Fiery Banquet

    Kicking off our one-week culinary extravaganza, redheaded restaurateur Margot Henderson prepares an orange-hued feast in Kim Gehrig’s dramatic short, narrated by actress, model and fellow ginger Lily Cole. “I feel my coloring has formed part of my character,” says the spirited Henderson, co-founder of the British culinary gem Rochelle Canteen, housed in a converted school bicycle shed in east London. “I wonder when my hair fades as the grey comes if you will see me sitting quietly in a corner?” Having risen to international prominence alongside husband Fergus Henderson of St. John’s restaurant and “nose-to-tail eating” fame, Margot hosted a luncheon during Frieze London 2012, exclusively for the art crowd’s ruddy-haired members. “People in the past have referred to my gingerness as ‘freaky’, so this seemed like an opportunity to celebrate the gorgeousness and oddity of the color.” Here Henderson selected Spaghetti Bottarga as the highlight of her autumnal menu, a creation featured in her latest book, You’re All Invited. The Italian dish uses dried mullet’s roe, the so-called “gold of the ocean,” alongside dazzling, phosphorescent sea urchins, which the chef washes down with a classic Negroni as she wickedly watches her fantasy banquet table erupt into flames. 

    STATS FROM ON SET



    Duration of shoot
    
One full day.

    

Number of pyromaniacs keeping the set alight
    
Total of five: three for the flames, one for making ash and one for burning tissues

.

    Fuel used

    Hundreds of bottles of turpentine and lighter fluid

.

    Safety precautions
    Five fire extinguishers and a pile of wet towels

.

    Number of ginger people on shoot
    
Eight (including Margot’s son, Hector)

.

    Number of Negronis drunk by Margot
    That would be telling…



    Number of Negronis drunk by the crew

    Jugs, not glasses.
    (Read More)
  • Most Shared in Culture
    Most Shared in Culture

    Jonathan Demme: Saharan Garden

    Filmmaking Duo Roberto de Paolis and Carlo Lavagna Take a Break With the Famed Director in Morocco

    The Marrakech Film Festival and its desert surroundings form the backdrop for Roberto de Paolis and Carlo Lavagna's latest short, in which Academy Award-winning director Jonathan Demme discusses his ever-evolving relationship to the many genres of film. Demme, who will release Wally and André Shoot Ibsen next year, was the focus of a tribute at the North African event earlier this month. In addition to receiving international acclaim for features like Philadelphia, Rachel Getting Married and Silence of the Lambs, which won in all five major Oscar categories, Demme has also directed 14 documentaries, most concentrating on the subjects of human rights and musicians including Neil Young. “He always changes perspective,” says De Paolis, “ranging from the best thriller of the last 25 years, to documentary, to naturalistic contemporary drama, always choosing different atmospheres and languages.” The Italian duo, who previously visited the festival for NOWNESS in 2010, found themselves confronted with the abandoned film set of Lawrence of Arabia when they ducked out of the proceedings and headed to Ouazazarte, known as “the door to the desert,” to visit a friend. “You start in the city, go through a valley, up into the mountains where it is snowing and then back down into the desert,” says De Paolis of the impressive landscape. "If you don’t fall asleep in your car, you will see so many different things in two hours.”

    (Read More)

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