Sapphire: Little Germany

Downtown Manhattan’s Vibrant Scene Crystallizes with a New Launch from the Best-Selling Bremen Brewery

An assortment of 21st-century transplants channel the energy and nightlife of their native Germany into the bakeries, beer gardens and bars of New York’s Lower East Side in this film celebrating Beck’s Sapphire, a new pilsner brewed from rare “saphir” hops. From pretzel street vendors to electronic music, the film explores the rich culture that has contributed to the Manhattan scene since the first wave of German settlers in the 19th Century. Casting the likes of DJ and downtown master of ceremonies Arman Nafeei, co-founder of The Journal magazine and gallery Julia Dippelhofer, sought-after model and actor Paul Boche and director and fashion photographer Sebastian Mader, the work reimagines and recreates the pulse of Germany—itself known today as an international hub for artistic output and, of course, the home of some of the best parties in the world—in these contemporary creatives’ ever-happening adopted city. 

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Conversations (2)

  • trixiefour
    I feel like i just watched a commercial. bummer.
    • Posted By trixiefour
    • April 23, 2013 at 1:20PM
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  • Charleslv
    During my working days in NYC 1960's Yorkville on the upper East Side was the German center with restaurants and dance halls.Is any there today?
    • Posted By Charleslv
    • April 23, 2013 at 11:09AM
    • Share Comment:

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