Sofía Sanchez Barrenechea: Fuego

The Fashion-World Darling Gets Her Party On in Downtown LA

Argentinian art director and street-style regular Sofia Sanchez Barrenechea takes a classic Datsun for a spin from the Chateau Marmont to Downtown Los Angeles in today’s playful portrait. Fresh from attending the Spring-Summer 2014 shows, the front row face explores the hidden Piñata District, full of Salvadoran and Mexican street vendors, taco trucks and a flower market—all set to a ranchera soundtrack. When not seeking out local designers for her online boutique Under Our Sky, Sanchez Barrenechea art directs for Estée Lauder, Marni and Derek Lam, and is frequently snapped in Peter Pilotto and Mary Katrantzou. SoCal resident and NOWNESS regular Columbine Goldsmith captured the bustling action in LA, having contributed to Self Service, Vanity Fair and Dazed & Confused. “Those guys totally fell in love with her,” says the filmmaker of her subject's assimilation into the locale, who collaborated with Sanchez on the creative direction. “When I said goodbye to her at the end of the shoot, she was in a gold lamé coat getting into a taxi with two enormous piñatas.” Alas, the South American transplant, who prepares to wed her set-designer beau Alexandre de Betak next year in Patagonia, could not find room for her colorful acquisitions. “I wanted to get the piñata shipped to New York,” she says. “But it was a $15 piñata and $300 for shipping.”

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Conversations (1)

  • joelgujjarlapudi
    Ha Ha Ha loved it - cool - also do we have hindi song played along with that spanish / Mexican soundtrack . Hope sofia did that all naturally going to meet the people , chatting and eating - Overall very nice gesture

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