Grande Mesure

Berluti’s Animated Ode to Slapstick King Jacques Tati

French filmmaking duo Agnès Doolaeghe and Franck Mallez recreate Paris’ Rue de Sèvres in an homage to the late director and comic actor Jacques Tati. In today’s spirited animation for Berluti, the film presents Paris’ 6th arrondissement and the bohemian south side of the Seine, historically a haunt for artists and intellectuals. “We aimed at having a style that would be as simple and pure as possible,” says Mallez of the playful reinterpretation, told through Tati’s humorous outlook on masculine elegance that mirrors Berluti’s savoir faire: “Silhouettes, Paris and grande mesure.” The Parisian luxury menswear brand is breathing new life into Tati’s universe: To mark the opening of its boutique store, the shop’s awnings bear the work of illustrator Sempé, collaborator on Tati’s original animated films; Berluti is also helping in the restoration of the star’s acting debut, Soigne ton Gauche. “What characterized his work is the attention to detail in each frame, costume and color,” says Mallez. “He had a sense of humor and tenderness. Everything was done with a craftsman’s approach.”

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Conversations (1)

  • Franco De Rose
    As much i love the shoes- they are amazing. There is no justification in going into menswear clothing. There is no legacy there and or primacy and the prices for the clothing doesn't make sense.

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    American Academy in Rome: Staff Meal

    The Fruits of Alice Waters' Sustainable Food Project Fuel the Scholarly Institution

    “As soon as I entered the gates, I realized I had found an island with a lust for creativity,” says director Alex Infascelli of the American Academy of Rome, the subject of today’s meditative short that explores the effect of the institute's inspiring culinary programme on a prestigious artistic and academic community. In 2007 Alice Waters of California's famed Chez Panisse launched the Rome Sustainable Food Project at the venerated establishment, which promoted an educational approach to food culture, updating the communal rituals of a traditional Italian dining table. The Academy is a member of Rome’s Slow Food Community and has its own on-site herb and vegetable garden committed to seasonal produce, while its Head Chef Christopher Boswell has authored the cookbooks Pasta and Verdure (vegetables) that follow Zuppe (soup) and Biscotti, written by his predecessor Mona Talbot. Infascelli won the David di Donatello prize for Best New Director in 2001 for his feature film, Almost Blue, and comes from an Italian filmmaking dynasty led by his late producer grandfather Carlo and director father Roberto. “I had no idea my city was hiding such an inspiring environment from me,” he says of visiting today's featured location for the first time when making the film. “It’s a new world within an old world.”

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    Moynat: Parisian Promenade

    The French Capital is the Stage as Bloggeuse Jeanne Damas Tours the History of the Heritage Label

    Delicate animated sketches channel Paris’ Belle Époque and light up the night sky in this new film from director Mary Clerté, dedicated to the legacy of French trunk-makers and leather goods specialist Moynat. The updated art deco imagery is inspired by the original drawings of the atelier’s one-time art director Henri Rapin, whose iconic red leather and brass-studded luggage put the brand on the map in the early part of the 20th century. The brand has been breaking ground since its inception in 1849, when founder Pauline Moynat—the only female trunk-maker in Paris—joined forces with the skilled craftsmen of the Coulembier family. Creating state-of-the-art designs using waterproofed canvas treated with tropical Gutta Percha sap, the entrepreneuse went on to win awards for her innovative 1873 British Trunk, and acclaim as the inventor of the women’s handbag in 1880, created for the famed turn-of the century actress Gabrielle Rejane. Fast forwarding to contemporary France, filmmaker Clerté casts Paris-based model, muse and fashion blogger Jeanne Damas as the modern answer to the classic Moynat woman as she explores the arts and theatre landmarks in the City of Lights, researching the role of loyal brand devotee Réjane. “The story of the brand is really modern: Pauline Moynat was a business woman who came to Paris and established herself,” muses the director, whose past work includes videos for the band Pony Pony Run Run and labels Hermès and Chloë. Set to the Montreal duo Valleys’ single “Hounds,” from their forthcoming album Are You Going To Stand There And Talk Weird All Night?, Clerté’s latest short creates an intrepid character that is as timeless as she is uniquely Parisian.  “I wanted to find a way to make her alive.”

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