AlunaGeorge

The Rising Pop-Step Duo Premiere Their Choreographed Video for “Your Drums, Your Love”

Dancers pop and lock around the mirrored and monochromatic artworks of young illustrator Arran Gregory in AlunaGeorge’s video for new single “Your Drums, Your Love.” Twinning electronic-driven R&B with pop sensibilities, Aluna Francis and George Reid first emerged with the hit video for their sultry “You Know You Like It.” Shot at Gregory’s current illustration exhibition at Dalston’s Print House Gallery by director Henry Scholfield, and with Francis wearing a cuboid necklace from east London jewelry designers Shimell and Madden, the video for “Your Drums, Your Love” was an opportunity to collaborate with friends. “There were so many personal elements that had been brought into it,” explains Francis. “We had been trying to work with Arran [Gregory] for a while and we just love sick dancing.” Combining Francis’s statuesque beauty and steamy vocals with Reid’s Dubstep-inspired pop production, the soulful duo, recently trumpeted by The New York Times and The Guardian, are currently putting the finishing touches to their as yet untitled debut album. Here, AlunaGeorge shared their top fashion week party tracks.

Montell Jordan – “This is How We Do It”
George:
It’s an apt statement for any fashion show.

Outkast – “Hey Ya!”
Aluna:
It’s the “shake it like a Polaroid picture” bit. You can imagine everyone in the front row waving their fans watching the models go by. 

Madonna – “Vogue” 
Aluna:
It means a lot to a lot of different people, from the voguing community to young girls. I think it’s nice to bring a lot of different people together. 

Daft Punk – “Digital Love”
George:
It’s been the soundtrack to most decent parties for the past decade. It doesn’t feel old either, and I still bloody love it!

Make up by Smashbox.
Styling by Foluke Anglin.

Head to our Facebook page to go behind the scenes of today's film and post your questions for AlunaGeorge. The band will be posting answers to selected questions tomorrow, Tuesday 9/18.

http://www.facebook.com/nowness#!/photo.php?v=10151152017123618

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Conversations (3)

  • Mr.Feathers
    Love this video
  • jamespou
    I agree with the color palette comment. The choreography reminds me of paper dolls. The video is a true gem. Check out my new lifestyle/photography blog at <a href="http://www.19rivoli.com" target="_blank">www.19rivoli.com</a> Much love, James
    • Posted By jamespou
    • September 20, 2012 at 7:53AM
    • Share Comment:
  • I_B
    Great colour palette, beautiful choreography too.
    • Posted By I_B
    • September 17, 2012 at 5:23AM
    • Share Comment:

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