The LA Launch of the Iconoclastic Director's Newly Designed Dom Pérignon Bottle
Filmmaker Luke Gilford fashions a surrealist portrait of the opening night party for the debut of David Lynch’s limited-edition bottle designed for Dom Pérignon. Following up his dreamlike campaign for the storied champagne brand launched last December, Lynch reinvented the look of the iconic Vintage 2003 and Rosé 2000 bottles. Gilford paid homage to the Mulholland Drive director by adopting his stylistic motifs, interspersing scenes from the exclusive party in Hollywood—featuring a live performance by The Kills and a DJ-set by Diplo for a crowd including the likes of Bret Easton Ellis, Bill Viola and Shannyn Sossamon—with the Lynch-designed bottle’s reveal capturing Los Angeles' fantastical visage. “I showed up to my grandma's house with a fog machine and lasers at 9am the day after,” explains Gilford. “Those images function a bit like non-sequiturs—of the same world, but kind of a hiccup, too. I wanted to build more of a dream sequence than a linear narrative.” Working with DJ Jeremy Lingvall, Gilford interwove an original score with audio recorded at the event and an interview with Lynch. “I wanted the film to be about conversation, experimentation and revelation,” he says. Here the Californian native, who has created film and photographic work for The New York Times and Maison Martin Margiela, as well as exhibiting at MOMA in New York, expands on the film icon’s legacy.
What three words would you use to describe the Lynch aesthetic?
Lush, dark, hallucinatory.
Is LA a dream or a nightmare?
Both, that's what makes it desirable.
Log Lady or Laura Palmer?
Log Lady is alive, at least.
Sailor Ripley or Agent Dale Cooper?
Sailor Ripley's chest hair is unparalleled.
Champagne or Dr. Pepper?
Mulholland Drive or Sunset Boulevard?
Without Sunset Boulevard there may not have been a Mulholland Drive.
Hollywood or Dollywood?
This film is not intended to be viewed by persons under the legal alcohol drinking/buying age in their country. Not for use in countries with restrictions on advertising alcoholic beverages.