Technicolor Dream

Charismatic music director and DJ Mimi Xu, AKA Misty Rabbit, models clothes by rising fashion talents in director Lisa Paclet’s short, created for the fifth edition of iconic Italian boutique Luisa Via Roma’s Firenze4Ever festival, which kicks off in Florence today. Inspired by the surrealist work of influential mid-century photographer Erwin Blumenfeld, Technicolor Dream is a close collaboration between Paclet and Xu, with the latter masterminding an original score for the hypnotizing visuals. “Another reference was Piet Mondrian,” explains Paclet, whose recent work includes films for Kenzo and Dior. “We built a set inspired by his paintings to frame Mimi’s body in different ways.” The film showcases designers from five Mercedes-Benz Fashion Week cities: Sheguang Hu (Shanghai), Michael Sontag (Berlin), Maria Escoté (Madrid), Stine Riis (Stockholm) and Charlotte Ronson (New York). A leading luxury e-commerce platform known for its on-the-pulse collections and limited-edition exclusives by revered designers such as Karl Lagerfeld, Luisa Via Roma will stock the designers from the film for the first time. “Young, up-and-coming designers represent the future of fashion,” says Luisa Via Roma CEO Andrea Panconesi. “It is important to recognize this and give them a space alongside the historic fashion houses.”