She’s Electric

Santiago and Mauricio Hit the Gas in Their High-Speed Neon Short

Pop photography and filmmaking siblings Santiago and Mauricio Sierra take us on a high-octane night ride starring a vamped-up Alana Zimmer in their latest short, She’s Electric. Looking back on growing up in the 80s, the brothers drew inspiration from Japanese anime, Atari video games and Disneyland’s Space Mountain attraction to create the retro imagery. “We remembered watching ET and Back to the Future, and when our dad got the first Mac,” says Santiago. “It was an interesting time where new technology was shaping the vision of the future.” Previously creating color-bursting fashion shoots and sparkling campaigns for the likes of Interview magazine and Dior, Santiago and Mauricio cast otherworldly Canadian model Zimmer as their “perfect future 80s character” to sport the head-turning spring/summer beauty looks from makeup artist Romy Soleimani. “What we do isn’t film, it’s images in motion. It’s the new photography,” explains Santiago of their post-production-heavy technique. Adds Mauricio: “People can recreate entire universes out of nothing, and that’s one of the things we love to play with.”

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Conversations (5)

  • Hoogensbaum
    PS the end credits are amazing
    • Posted By Hoogensbaum
    • January 04, 2014 at 5:10PM
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  • Hoogensbaum
    I like this too. Loads. 07:30am put this on, start the coffeemaker, load my pipe, coffee, puff, heaven.
    • Posted By Hoogensbaum
    • January 04, 2014 at 5:06PM
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  • 5thSquare
    I love this video i have to reblog it. Fashion needs more projects like this
    • Posted By 5thSquare
    • May 31, 2012 at 2:57PM
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  • Vasiliki
    • Posted By Vasiliki
    • May 23, 2012 at 5:38AM
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  • Matthew Mohr
    Utterly fantastic. Stylistically rich. My only criticism is at times it felt as though there was a potential narrative due to the sound design and spatial relationships but as a sublime roller-coaster it works exceedingly well!
    • Posted By Matthew Mohr
    • May 21, 2012 at 10:28AM
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