Takeru Kobayashi: Hunger

Five Days of Food, Part Two: The World Champion Eater Devours Grapes in Artist Item Idem's Dionysian New Short

A conceptual artist, a film director, a competitive eating champion with four Guinness World Records and 25 bunches of grapes collide in Item Idem’s experimental film Hunger. The Paris-born, New York-based artist Cyril Duval teamed up with fashion film director CyCy Sanders to direct this faux-cinematic trailer conceived for new-to-the-scene food magazine White Zinfandel starring Japan’s infamously voracious competitive eater Takeru Kobayashi. Beginning with a rapid montage of Kobayashi's greatest triumphs devouring such American classics as hotdogs and bowls of spaghetti, the work parodies the high-octane feel of American sports television, piggy-backing on Hollywood themes found in campaigns for blockbusters like Gladiator and The Hunger Games. As Kobayashi devours clusters of grapes while reclining in a tunic and laurel wreath, the Greco-Roman-inspired scene typifies the notorious pop sensibility of Item Idem, who has exhibited at Design Miami and collaborated with the likes of Comme des Garçons, Bernard Willhelm and Colette. “I had been toying with the idea of using him as my muse for quite some time,” says Duval of the eating legend. “Kobayashi exists as a superstar in his own parallel world and I wanted to bring his stature as a celebrity athlete into different spheres.”

Kobayashi's World Records 

August 26, 2012: Hot Dogs
World Record: 110 hot dogs (without buns) in 10 minutes at the New York State Fair in Syracuse, New York.

March 25, 2011: Spaghetti
Guinness World Record: 100g (3.53oz) in 45 seconds at the Lo Show Dei Record, Milan. 

August 29, 2010: Hamburgers
Guinness World Record: 10 hamburgers in three minutes on the set of Bikkuri Chojin 100 Special #4 (Fuji TV), New York. 

March 8, 2010: Meatballs
Guinness World Record: 29 meatballs in one minute on the set of Bikkuri Chojin 100 Special #3 (Fuji TV), New York. 

The third issue of White Zinfandel, “Food Fights”, will be launched at NADA Miami on 6 December.

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    Lernert & Sander: Natural Beauty

    The Dutch Duo Gives Model Hannelore Knuts a Maximalist Makeover

    Cheeky directors Lernert & Sander embrace the urge for cosmetic overkill in their surreal short Natural Beauty. Makeup artist Ferry van der Nat and his assistant Vanessa Chan helped to execute the vision, slathering a host of Ellis Faas products on  Belgian beauty Hannelore Knuts, who was recently named the new face of Swiss fashion house Akris. Lernert & Sander began collaborating in 2006; since then they've done everything from melt a chocolate bunny with a hairdryer to repurpose household appliances as sex toys in the name of video art. We asked the co-conspirators to break down the shoot in detail.


    Mission Statement: We wanted to apply 365 layers of makeup in one day to see how much is needed to go from a natural look to an outrageous one. 

    Production time: It was a relaxed shoot but it took us nearly nine hours non-stop to apply all the layers to Hannelore’s face.

    Magic ingredients: Seven bottles of Foundation S103; two bottles of Creamy Eyes E107; three Milky Lips L205 pens; and two bottles of Blush S301. All together 228.40ml of makeup. 

    Lunch menu: Hannelore was fixed between panels for the whole shoot, so everything she ate or drank came from a straw: juice, and a granola and yogurt mix. I think she had sushi on her train back to Brussels.

    Soundtrack: No music on our shoots! Unless we do a music video and the artists need to lip-sync. But we don't like lip-syncing, so that never happens in our videos. Music distracts.

    Prep work: We tested a 100-layer session a few days before on our intern, who is a man. We wanted to make sure that this amount of makeup wouldn't kill a person. It didn't kill our intern so we trusted everything would be fine on Hannelore.

    Crisis averted: There was always the “we've run out of makeup” stress. But Ellis Faas has her office right around the corner so we could call and get more [Foundation] S103. 

    Souvenirs: We saved the white construction for Hannelore's face, so if we plan to do a “two years of makeup” we already have the perfect face frame. 

    For further insight into what happened on set visit our Facebook page for an album of behind-the-scenes images. 


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    David Lynch's Champagne Dreams

    The LA Launch of the Iconoclastic Director's Newly Designed Dom Pérignon Bottle

    Filmmaker Luke Gilford fashions a surrealist portrait of the opening night party for the debut of David Lynch’s limited-edition bottle designed for Dom Pérignon. Following up his dreamlike campaign for the storied champagne brand launched last December, Lynch reinvented the look of the iconic Vintage 2003 and Rosé 2000 bottles. Gilford paid homage to the Mulholland Drive director by adopting his stylistic motifs, interspersing scenes from the exclusive party in Hollywood—featuring a live performance by The Kills and a DJ-set by Diplo for a crowd including the likes of Bret Easton Ellis, Bill Viola and Shannyn Sossamon—with the Lynch-designed bottle’s reveal capturing Los Angeles' fantastical visage. “I showed up to my grandma's house with a fog machine and lasers at 9am the day after,” explains Gilford. “Those images function a bit like non-sequiturs—of the same world, but kind of a hiccup, too. I wanted to build more of a dream sequence than a linear narrative.” Working with DJ Jeremy Lingvall, Gilford interwove an original score with audio recorded at the event and an interview with Lynch. “I wanted the film to be about conversation, experimentation and revelation,” he says. Here the Californian native, who has created film and photographic work for The New York Times and Maison Martin Margiela, as well as exhibiting at MOMA in New York, expands on the film icon’s legacy.

    What three words would you use to describe the Lynch aesthetic?
    Lush, dark, hallucinatory. 

    Is LA a dream or a nightmare?
    Both, that's what makes it desirable. 

    Log Lady or Laura Palmer?
    Log Lady is alive, at least. 

    Sailor Ripley or Agent Dale Cooper?
    Sailor Ripley's chest hair is unparalleled. 

    Champagne or Dr. Pepper? 
    Dom Pérignon.  

    Mulholland Drive or Sunset Boulevard? 
    Without Sunset Boulevard there may not have been a Mulholland Drive

    Hollywood or Dollywood?
    Hollywood Forever.

    This film is not intended to be viewed by persons under the legal alcohol drinking/buying age in their country. Not for use in countries with restrictions on advertising alcoholic beverages.

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