Beauty is the New Fashion

Top Makeup Artists Define the Season’s Trends in a Sultry Short From Tokyo Magazine The Reality Show

Baby blues are framed in indigo eyeliner and lips go two-tone as models of the moment are painted with this season’s pop palate in a kaleidoscopic short for Japanese fashion magazine The Reality Show. Editor-in-Chief Tiffany Godoy and Art Director Tomoyuki Yonezu co-created the film and enlisted some of the industry’s most sought-after makeup artists to reinterpret fall/winter 12 runway trends, resulting in some major maquillage including a goth-tinged look on model Ewelina Kruszewska, courtesy of beauty world favorite Dick Page. “The way I am thinking about the makeup is that it is not just eyes or cheeks on a face—unless your lips are going out on the town by themselves, everything has to work together,” explains the British creative, who works regularly with Mario Sorrenti, Juergen Teller and Inez & Vinoodh on editorials for the likes of WHarper’s Bazaar and Vogue. Shot with a high-definition Red EPIC camera by photographer Koichiro Doi, the “motion photographs” will run as still images in the The Reality Show’s fourth issue, which hits newsstands in mid-December. “Today we are inundated with fashion images and we see so many of the same clothes all the time, so it seems that makeup is where we can really express individuality and uniqueness,” explains Godoy of the film’s title. “We can change it easily every day without spending a lot, yet we still get to work with the types of brands that give us a sense of glamor, luxury and chic.”
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Conversations (3)

  • The Sofisticat
    Prrrrrprrrrrrrrr
    • Posted By The Sofisticat
    • August 05, 2013 at 3:30PM
    • Share Comment:
  • Rowland Scherman
    Iiiiiicccccckkkkkk. Misogyny personified. You should know better. Shame on you.
    • Posted By Rowland Scherman
    • January 30, 2013 at 9:46AM
    • Share Comment:
  • Mozartmike
    Absolutely the best promo for designer make-up or whatever I've ever seen.A totally remarkable endeavor,created,presented,orchestrated work of art.All those in the promotion field should be required to watch this,before they're allowed to even talk to a potential client. An amazing piece.

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  • TODAY'S EXTRA
    TODAY'S EXTRA

    Asian Beauty Secrets

    Dr. Marie Jhin’s Skincare Magic Revealed in Roberto Greco’s Video Painting

    Renowned San Francisco dermatologist Dr. Marie Jhin prescribes vital ingredients for holistic health, which serve as inspiration for a visual feast from photographer Roberto Greco, art directed by Tiffany Godoy. When Dr. Jihn, author of Asian Beauty Secrets: Ancient and Modern Tips from the Far East, embarked on her cultural tour of East Asia several years ago, it was part meditation on her own Korean-American roots, and part research project aimed at deepening her understanding of the difference between Eastern and Western beauty practices. What she found was a wealth of customs from Korea, China and Japan, rooted in ancient traditions that have stood the test of time. “Asian women are especially diligent and patient when it comes to their skin,” she explains, noting the importance of a lifetime commitment to natural cures, spa regimens and tai chi. Traditional Chinese medicine, for instance, has long believed in the healing power of food. These historically proven tools and beliefs are distilled in Greco’s lush display, portrayed in a dimly lit, luxuriant setting that takes its cue from Renaissance paintings. Here Dr. Jhin reveals some of the region’s most nurturing beauty habits, to promote internal harmony and external glow.

    Korean ginseng
    Daily intake of Korean ginseng is the perfect energy boost. Try it as a clear tea, boiled in filtered water with a dash of honey—Dr. Jhin does each morning, to combat fatigue brought on by stress and pollution. “It restores the body by rebalancing yin and yang, to promote the flow of qi, the body’s vital life force,” she explains.

    Healing chambers
    Korean steam rooms, or “healing chambers,” detoxify physically and emotionally. Built with natural clay, salt, and mineral stones like jade, they rid the body of toxins and enhance blood circulation, reactivating the body’s natural rhythm. 

    Seaweed plus camelia oil
    The delicious path to sleek and healthy hair in both Japan and Korea is a healthy dose of iron- and zinc-rich seaweed, used in soups or stir-fried for results within a few months. Top off the recipe by adding Japanese camellia oil to food or directly onto hair for extra strength and shine.

    Bird’s nest soup
    For extra-radiant skin, cook up a seasonal batch of rejuvenating bird’s nest soup. This centuries-old Chinese dessert is made from the saliva swallows use to build their nests, known to improve blood circulation and boost elastin and collagen production in humans. The unusual ingredient can be found at most Chinese Herbalists, and is traditionally served chilled or warm with rock sugar and red dates. 


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  • ON REPLAY
    ON REPLAY

    Florence and the Machine: Lover to Lover

    The English Songstress Performs a Tale of American Heartbreak in Vincent Haycock's New Video

    A relationship falls apart in the desert towns and fog-soaked coast of California as the baroque pop chanteuse and Karl Lagerfeld and Gucci muse Florence Welch takes on a cinematic role in this second collaboration with LA-based director Vincent Haycock. After helming the narrative music video for Welch’s Calvin Harris-produced disco hit “Sweet Nothing”, Haycock wanted to further explore singer’s interest in acting in his film for “Lover to Lover”, the latest single from her hit sophomore album Ceremonials. “She wasn’t just Florence, she was playing a character,” he says. “It was exciting to take someone who’s built such an iconic visual style, with the floaty dresses and distinct look of her videos, and do something really different.” Performing opposite Australian actor Ben Mendelsohn, who stars alongside Brad Pitt in the forthcoming flick, Killing Them Softly, Welch's on-screen interpretation echoes the track’s heart-aching refrain, “There’s no salvation for me now.” Beginning in a drab Los Angeles house and building to a cathartic gospel frenzy, the romance ends as the lovesick heroine disappears amid mist into the Pacific Ocean. “The waves were enormous, it was freezing cold and four in the morning—I was weeping all the way in I was so scared,” recounts the MTV Award-winning singer, laughing. “It was the most intense experience because we shot the whole day before; I went back to the hotel, slept for three hours, woke up and dove into the sea.”

    How did the concept for this character come about? 
    I was going through a phase where I was thinking about what I wanted from life, asking, do I want a husband and a child? Why do I think I need that? 

    What was it like to film such intense scenes with a proper actor like Ben Mendelsohn? 
    It was an emotional day and it brought up a lot of things. I’d come to the end of this massive tour and just needed to go home. I was tired and disoriented because Southern California doesn't have seasons--everything's getting cold back home and the leaves are falling but in LA everything’s in this stasis. I think I was screaming, “This isn’t real, I don’t know what’s going on!" and Ben was screaming back, “You’re here, you’re here!”

    Did you have a script? 
    It was completely improvised. I had to think about things that I was actually angry and upset about. It is cathartic, but you have to literally let yourself go. Ben is so sweet and accommodating--afterwards he gave me this massive hug and made me feel so comfortable. 

    Do you plan to take some time off now? 
    I’m not going to tour for a year after this one. I’ve been doing it since I was 21 and I think it’s time really to settle into moving out of my mum's! But I’m not going to stop writing. Playing live is my biggest passion, but I’ve got a lot of ideas, and I need the space to work on them.

    (Read More)

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