United Visual Artists: Reinventing the Wheel

The London-based Collective Teams Up with VANDEYK for this Hypnotic Short

A bicycle wheel is transformed into an homage to early op art in this mesmerizing collaboration between United Visual Artists and Stuttgart-based VANDEYK Contemporary Cycles. Inspired by the likes of Bridget Riley, the London-based collective UVA used LED strips and motion control systems to create a hypnotic vortex that momentarily threatens to suck the viewer in. Known for sitting at the intersection of sculpture, architecture, live performance, moving image and digital installation, UVA devised the film's surging soundtrack using audio effects of the bike company’s latest limited-collection release, Purple Blast (a nod to the color of solar flares). The result is a crafty reference to Marcel Duchamp’s early 20th-century notion of the readymade.

STATS FROM ON SET

Location
The dark bunker underneath the UVA studio.

Camera
A Canon 5D MKII, to shoot stills.

Hours on set
30.

Inspiration
Victor Vasarely and Bridget Riley were obvious influences, but also the phase experiments by Steve Reich and John Cage, linking visual feedback and movement with sound.

Helmet worn
No.

Happy accidents
During testing the LED strip was installed on one of the director’s bikes. They forgot to take it off and were soon riding around the city looking very bling indeed.

(Read More)

Conversations (2)

  • Charleslv
    Feels like being drawn into a Black Hole.
    • Posted By Charleslv
    • August 08, 2013 at 2:04PM
    • Share Comment:
  • Mozartmike
    Short but amazingly strong.No wonder it was an editors pick,good tastes folks.

Add A Comment

You must be logged in to comment

  • MOST SHARED IN SPORTS
    MOST SHARED IN SPORTS

    Keirin: Speed Racers

    Inside the High-Octane and Lucrative World of Japan’s Cycling Spectacle

    Before fixed-gear bikes became de rigueur for urban aesthetes, they were the weapon of choice for Japan’s fearless Keirin cyclists. A gladiatorial incarnation of track cycling that dates back to 1948, the Japanese sporting phenomenon operates by an intricate set of rules that sees competitors jostling for position on steeply banked tracks at lightning fast speeds, all but encouraging spectacular crashes. In today's film for NOWNESS, Jonathan de Villiers (whose fashion photography and portraiture has appeared in The New York Times Magazine, Wallpaper* and Fantastic Man) traveled to the national Keirin school in Tokyo and the Tachikawa and Yokkaichi velodromes to decode the strategy that governs the racing phenomenon. “I knew next to nothing about it when I went,” says de Villiers, “but I'm a big admirer of the anthropological documentary where you get taken into a whole different world. And what a strange, special and complex universe it turned out to be.” The state-run industry amasses tens of billions of dollars in gambling revenue each year. To read about the Tokyo-based bicycle design company that has won the affections of cyclists around the world click here.


    (Read More)
  • ON REPLAY
    ON REPLAY

    Chanel Rising

    Supermodel Chanel Iman Hops Off the Runway and Onto the Stripper's Pole

    Under the hypnotic spell of strobe lights and neon lasers, Chanel Iman seduces in a bold new short by husband-and-wife duo Dusan Reljin and Hilde Pettersen Reljin. Chanel Rising came about after a chance conversation with the part-Korean African-American model, who has graced the cover of Harper’s Bazaar, Elle and i-D among others, revealed that pole dancing was her favorite new hobby. Intrigued by her admission, Norwegian photographer Dusan asked if he and his wife could film her in action and capture her personal interest in the exercise craze taking over New York. Having previously shot Iman for Italian Vogue and Victoria’s Secret, the duo enlisted a special effects lighting team for the voyeuristic personal portrait. “We wanted all the colors to be very primary, saturated and strong, so that the whole thing would be very powerful,” explains Dusan. “Even though she is doing something very exotic and visual, the color schemes that we used make her part of the environment.” Recently appearing in Usher’s new “Dive” video, Iman has just launched her backpack design for the Runway to Win collection supporting President Barack Obama’s re-election campaign.

    (Read More)

Previously In sports

View Full sports Archive
LOAD MORE
PLEASE SELECT YOUR LANGUAGE:
中文
ENGLISH
请扫描二维码,关注NOWNESS官方微信!
WeChat

或直接添加NOWNESS官方微信账号:
NOWNESS_OFFICIAL

3777