The London-based Collective Teams Up with VANDEYK for this Hypnotic Short
A bicycle wheel is transformed into an homage to early op art in this mesmerizing collaboration between United Visual Artists and Stuttgart-based VANDEYK Contemporary Cycles. Inspired by the likes of Bridget Riley, the London-based collective UVA used LED strips and motion control systems to create a hypnotic vortex that momentarily threatens to suck the viewer in. Known for sitting at the intersection of sculpture, architecture, live performance, moving image and digital installation, UVA devised the film's surging soundtrack using audio effects of the bike company’s latest limited-collection release, Purple Blast (a nod to the color of solar flares). The result is a crafty reference to Marcel Duchamp’s early 20th-century notion of the readymade.
STATS FROM ON SET
The dark bunker underneath the UVA studio.
A Canon 5D MKII, to shoot stills.
Hours on set
Victor Vasarely and Bridget Riley were obvious influences, but also the phase experiments by Steve Reich and John Cage, linking visual feedback and movement with sound.
During testing the LED strip was installed on one of the director’s bikes. They forgot to take it off and were soon riding around the city looking very bling indeed.
Inside the High-Octane and Lucrative World of Japan’s Cycling Spectacle
Supermodel Chanel Iman Hops Off the Runway and Onto the Stripper's Pole
Under the hypnotic spell of strobe lights and neon lasers, Chanel Iman seduces in a bold new short by husband-and-wife duo Dusan Reljin and Hilde Pettersen Reljin. Chanel Rising came about after a chance conversation with the part-Korean African-American model, who has graced the cover of Harper’s Bazaar, Elle and i-D among others, revealed that pole dancing was her favorite new hobby. Intrigued by her admission, Norwegian photographer Dusan asked if he and his wife could film her in action and capture her personal interest in the exercise craze taking over New York. Having previously shot Iman for Italian Vogue and Victoria’s Secret, the duo enlisted a special effects lighting team for the voyeuristic personal portrait. “We wanted all the colors to be very primary, saturated and strong, so that the whole thing would be very powerful,” explains Dusan. “Even though she is doing something very exotic and visual, the color schemes that we used make her part of the environment.” Recently appearing in Usher’s new “Dive” video, Iman has just launched her backpack design for the Runway to Win collection supporting President Barack Obama’s re-election campaign.