The Future Catwalk

Mirte Maas Walks an Infinite Runway in Barnaby Roper's New Interactive Story

Your keystrokes guide Mirte Maas’ epic strides through a series of psychedelic landscapes in Barnaby Roper’s user-controlled fashion experience. As the Dutch model marches, new digital sound, image and effects create 26 distinct and immersive environments, from a high-definition forest and a space-age desert landscape to kaleidoscopic moving collages. Each one corresponds to its own letter on your laptop or desktop keyboard, while mobile device users can enjoy the journey in a specially tailored short film. The innovative piece marks a new level of complexity for the New Yorkbased director, whose previous experiment on NOWNESS saw model Iris Strubegger multiply on screen as visitors’ commands combined to form a dark visual symphony. To create the mesmerizingly addictive Mirte, Future Catwalk, Roper collaborated with Tristan Bechet to compose a hypnotic, driving score that morphs to keep time to Maas’ motion. The model kept a steady pace on a treadmill for the better part of two shooting days, wearing boots by Rick Owens paired with pieces from Givenchy and Christopher Kane by stylist Tony Irvine. “I like the playfulness and the air of discovery; I like that the viewer has the choice and that I am not dictating to them how they should view it,” says Roper. “Most of all, I like the possibilities of where interactivity could and will go in the future.”


Time spent shooting: 

2 days.

Time spent on treadmill: 

10 hours.


Number of outfit changes: 



Time spent in post-production: 

2 months.

Number of programmers: 


Lines of code: 



Keyboard letter with fewest steps: 

N (1.8).

Keyboard letter with most steps: 

S (hundreds).

Total steps visible (excluding “S”): 


Credits: 1. Leather dress by Givenchy, skirt by Ann Demeulemeester, top and boots by Rick Owens, cape by Araks; 2. Coat, dress and boots by Rick Owens; 3. Leather dress by Givenchy, hooded top by Ann Demeulemeester; 4. Hat and mask by Rick Owens; 5. Top, dress and boots by Rick Owens; 6. Dress and boots by Rick Owens
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Conversations (3)

  • Rowland Scherman
    • Posted By Rowland Scherman
    • January 30, 2013 at 9:51AM
    • Share Comment:
    Awesome blend of modern film and imagination
    • Posted By KCMAN
    • October 25, 2012 at 8:42AM
    • Share Comment:
  • jiaox2
    Love Nowness!
    • Posted By jiaox2
    • October 25, 2012 at 3:22AM
    • Share Comment:

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