Radical Ice Cream

Amsterdam-based photographer Wyne Veen deconstructs the hit flavors invented by cult ice cream haven Humphry Slocombe in her pop art-inspired, color-blocked still lifes. Founded in 2008 by former pastry chef Jake Godby and his partner Sean Vahey, Humphry Slocombe, named after characters from the camp 70s British sitcom Are You Being Served?, has become famous for its imaginative, ever-changing menu. Flavors run the gamut from canonical to oh-no-you-didn't, and the duo insists that every lick is delicious. “If I personally didn’t think it was good we would never sell it,” explains Godby of the creations, which include the salty, meaty “Boccalone Proscuitto” containing bits of dry-cured ham from local meat company Boccalone, and the “Secret Breakfast,” a raffish essence of cornflakes, milk and Jim Beam. Veen uses ingredients, both real and imagined, to create her abstract works, offering a glimpse into Humphry Slocombe’s unfettered imagination.