Carl Burgess for Nike

The Filmmaker Maps His All-Terrain Homage to Running

For their latest creative collaboration, Nike challenged film director, designer and dedicated jogger Carl Burgess to artistically interpret the exhilaration of running. The shape-shifting globe that appears today on NOWNESS is his answer. Burgess traversed London for the mission, recording the sounds of his journey and documenting its underfoot visuals with his Canon 5D. “We had the essence of the run in data and I wanted to bring it to life,” he explains. Burgess added vibrant colors and topographical embellishments to digital 3D renderings of his photos. He then timed the rotation of the spherical collage to the fluctuating speed of his run, as measured by Nike+ technology that analyzed the athlete's pace through a computer chip in his shoe. “When you go on a run, your mind wanders. You forget where you are. I wanted to show that,” Burgess says of his swirling psychedelics. It's not the first time he's harnessed digital manipulation for innovative results: the former art director for digital agency Hi-ReS! amassed a cult following for his 2010 video for Ratatat’s "Drugs," which tweaks stock footage of actors with forced promotional smiles sourced from Getty images.

(Read More)

Conversations

No comments have been added yet

Add A Comment

You must be logged in to comment

Previously In sports

View Full sports Archive
LOAD MORE
PLEASE SELECT YOUR LANGUAGE:
中文
ENGLISH
请扫描二维码,关注NOWNESS官方微信!
WeChat

或直接添加NOWNESS官方微信账号:
NOWNESS_OFFICIAL

3777