Arcade Couture: Mise en Dior

Dior Hits the Jackpot with New Pinball-Inspired Film on the Iconic Pearl Necklace

The intricate assemblage of individual metal-capped faux pearls with Lurex thread, chunky links and grosgrain ribbon that make up Christian Dior’s Mise en Dior costume jewelry necklace is playfully re-imagined as a virtual pinball game under the creative direction of Camille Miceli. An arresting update of the traditional pearl necklace Miceli introduced upon joining the couture house in 2009, the Mise en Dior has since become a signature piece in the brand’s accessories line. Working together with her brother Patrizio to realize the film, Miceli’s aim was “to show, in a light and fun way, the richness and savoir faire of Dior.” References to many of the classic codes of the house—bar jackets, the Lady Dior bag, Dior J’adore fragrances and the Avenue Montaigne offices—pop up in the 3D animation, which rollicks and rolls to a Mozart-inspired electro soundtrack, a nod towards Mr. Dior’s love of classical music. “Pinball is one of the most classic and popular games. To make it modern and ‘Dior’ was an inspiring and nourishing experience,” say Miceli, who admits to a pinball habit of her own: “I have a friend who has a machine and we play for hours!”

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Conversations (2)

  • Tonie Marlow
    Hmmmmm, so advertisements are part of the offerings here at NOWNESS? I'm a bit confused - but I thought the necklace was a great, well designed, statement piece. As was the advertisement.
  • anna_newman
    Pinball is in the air!
    • Posted By anna_newman
    • October 15, 2011 at 12:57AM
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