Graeme Montgomery's Icy Film Touts Skiwear Splendor
British photographer Graeme Montgomery’s film The Ice Queen, commissioned exclusively for NOWNESS, distills the frozen beauty of winter. Close-ups on blocks of ice conjure glacial landscapes, interspersed with luxe on-the-slopes and après-ski accessories: sporty Burberry aviators, fiery-lensed Prada sunglasses and a Doctor Zhivago-style fur hat by Harrods. “It was about playing with transformation,” explains Montgomery, whose previous clients include Chanel, Mulberry and Mont Blanc. “It looks as though it’s on a very grand scale, as I was trying to represent a massive, desolate environment with macro detail.”
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