Philippe Roucou’s Snapshot Wraps

The Parisian Designer Keeps the Polaroid Dream Alive

When Polaroid went bankrupt in 2008, announcing that it would no longer produce cameras or film, an outcry erupted from all corners of the earth: serious photographers and gimmick-loving hipsters alike were devastated. Pressure to resurrect the format came in numerous forms, from Facebook groups begging for Polaroid’s continuation, to initiatives such as the Impossible Project—which produces new film for classic Polaroid cameras. Fashion designer Philipe Roucou has found a very different way to keep hold of the beloved photographs—by making them wearable. Roucou’s luxury accessory company has grown steadily since its small beginnings in 1992—he now has his own store in Paris’s Bastille district, while his sculptorly designs have been featured in French Elle and Glamour. Roucou’s Polaroid-print scarves, which constitute the Objets Trouvés (found objects) collection, are the result of a collaboration with young artist M Chérie. Upon meeting in Paris, the pair discovered a shared passion for found and abandoned images: while Roucou looks for them in old books, M Cherie scours flea markets and antique shops. “We work with Polaroid because most people have memories of it,” says Roucou; “it’s magical!” Each scarf is made from 100 percent silk and fabricated at Bucol, Lyon, a fine-textiles company that has been supplying Paris’s haute couture ateliers since the 1920s. For his next Objets Trouvés collection, Roucou is eyeing images from another forgotten format, the Holga camera, to add to the mix, but until then, the seven Polaroid designs are available from his website. 


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