Home Comforts

Droog's Boutique Hotel With Atelier Bow-Wow

In Dutch, “droog” means “dry.” It’s an apt epithet for Amsterdam’s hyper-wry design collective, renowned for its witty yet eminently practical products. Droog’s most famous piece is perhaps the “Knotted Chair”—an early creation from Marcel Wanders, now one of the world’s foremost design superstars. But the collective’s most recent partnership is with the off-kilter studio Atelier Bow-Wow on the Home at Droog project, a forthcoming members club and boutique hotel in Amsterdam. “Atelier Bow-Wow are used to working with smaller, intimate spaces and have a humble approach to architecture, so they had a good perspective for this,” explains Droog’s project manager, Machiel Brautigam. Expected to open at the end of 2011, the hotel will be joined to the Droog store by a courtyard, while a gallery will house the larger design installations that the collective undertakes. Although no interior commissions have yet been made to sit alongside iconic Droog pieces, work from a new set of artists is planned. “We want to look to the future,” says Brautigam. “We are aiming for it to be a creative hotspot where lots of cross-fertilization will happen with like-minded people.”

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