- About Nowness
- Log On
- Register
- Language
- ENGLISH
- 中文
-
Exterior facade, Home at Droog, architectural model, 2010
-
Smoke Room, Home at Droog, architectural model, 2010
-
Home at Droog, architectural model, 2010
Saturday, April 3, 2010
Replay
“Behaviorology” by Atelier Bow-Wow
Droog's Boutique Hotel With Atelier Bow-Wow
Home Comforts
Droog's Boutique Hotel With Atelier Bow-Wow
In Dutch, “droog” means “dry.” It’s an apt epithet for Amsterdam’s hyper-wry design collective, renowned for its witty yet eminently practical products. Droog’s most famous piece is perhaps the “Knotted Chair”—an early creation from Marcel Wanders, now one of the world’s foremost design superstars. But the collective’s most recent partnership is with the off-kilter studio Atelier Bow-Wow on the Home at Droog project, a forthcoming members club and boutique hotel in Amsterdam. “Atelier Bow-Wow are used to working with smaller, intimate spaces and have a humble approach to architecture, so they had a good perspective for this,” explains Droog’s project manager, Machiel Brautigam. Expected to open at the end of 2011, the hotel will be joined to the Droog store by a courtyard, while a gallery will house the larger design installations that the collective undertakes. Although no interior commissions have yet been made to sit alongside iconic Droog pieces, work from a new set of artists is planned. “We want to look to the future,” says Brautigam. “We are aiming for it to be a creative hotspot where lots of cross-fertilization will happen with like-minded people.”
Today's Stories
-
Made to Measure
“Behaviorology” by Atelier Bow-Wow
-
Home Comforts
Droog's Boutique Hotel With Atelier Bow-Wow
Add Comment
You must be logged in to comment
Login
|
Register
Comments
No comments have been added yet
Send to a friend
Thank you
Your email has been sent to your friend.
More to Love
-
Rufus Wainwright: Bitter...Behind the Scenes of the Crooner's Latest Pop Creation... -
Two Days in New YorkGallic Actor-Turned-Director Julie Delpy Stars... -
Maria Romero: Dulce de...Alexander McQueen Designer Sarah Burton’s Latest... -
Torrisi: Taste New YorkManhattan’s Italian Specialists Show Off their Five... -
The Ultimate NYC Audio DiaryInfluential Residents Like Cindy Sherman and Santigold...
