Stars and Stripes on the Seine

Ralph Lauren's New Home on Boulevard Saint Germain

Today in Paris, the grand gentleman of preppy American style Ralph Lauren brings his vision to the Left Bank, opening the ornate doors of his latest and largest retail space (expanding on his retail presence on Place de la Madeleine and Avenue Montaigne). Fittingly for a brand that epitomizes the US high life—with its polo matches, yachts and country clubs—the store inhabits an 18th-century townhouse on the Boulevard Saint Germain. Sporting a classical façade rich with carvings and, on the interior, parquet floors and timbered ceilings, the building has been restored over four years to recreate the grandeur of the period when it was built. With six floors of retail space—including a dedicated watch salon and an attic stocked with RRL, a line previously unavailable as a complete collection outside of the US—the building also houses Ralph’s, a chic restaurant in the old stables, whose raison d’etre is to serve the best burgers and brunches in the city. NOWNESS offers an inside peek into the various stages of this extensive renovation, captured rigorously on film by Helmut Hutter, accompanied by “Distant,” a new track from Parisian DJ and producer Chloé's upcoming album One in Other.

(Read More)

Conversations (1)

  • DavidJDickson
    Beautiful record of craftsmans talents, fortunately. still being put to use today. Thanks to Helmut Hutter and Ralph Lauren
    • Posted By DavidJDickson
    • November 11, 2010 at 10:57AM
    • Share Comment:

Add A Comment

You must be logged in to comment

Previously In fashion

View Full fashion Archive
LOAD MORE
PLEASE SELECT YOUR LANGUAGE:
中文
ENGLISH
请扫描二维码,关注NOWNESS官方微信!
WeChat

或直接添加NOWNESS官方微信账号:
NOWNESS_OFFICIAL

3777