One For The Reading List

In the late 1970s, an idea as simple as a black nylon backpack—tough, functional, stylish and covetable—was the first indication of Miuccia Prada's ability to create modern designs for a changing world. By the mid-80s, the understated shoes and bags, which she introduced were also massively successful, prompting the launch of a well-received womenswear line in 1989. Today, the label's adventurous collections and subtle sense of aspiration, as well as the Prada Foundation's creative projects beyond the realms of fashion—have made Prada a byword for cool. The first Prada Book charts the last 30 years of the brand in 700 pages of beautiful imagery. Available now in selected Prada stores and at Prada.com