Monday, November 30, 2009
  • 1.-HIFI_TG60

    Dieter Rams with wall mounted modular system comprising the BRAUN TG60 tape player, TS45 speaker and L450 radio unit.

    “I have this unit hanging on the wall of my atelier. The sound quality is amazing:
    I listen to music by connecting my iPod to this unit produced in 1960's.”
    Jun Takahashi

    Photo by Koichi Okuwaki, courtesy of the Design Museum

  • 2.-HIFI_TP1

    Braun TP1 Portable player

    I've been looking for this for a long time (to buy), but I cannot find it.
    This was released in 1959...I believe this is the oldest portable player on the market.”


    Image from Braun: Fifty Years of Design and Innovation

  • 3.-LE1

    Braun LE1 Speaker

    It is a pretty big full range speaker. We are actually using this speaker at our store in Tokyo.This speaker just cannot be ignored.

    Image from Braun: Fifty Years of Design and Innovation

  • 4.-T41

    Braun T41 transistor radio

    The balance of the size and the design is impeccable.
    I've been looking for this as well, but it’s not yet found...


    Image from Braun: Fifty Years of Design and Innovation

  • 5.-Vitsoe_620ChairProgramme_high-res_006

    Vitsoe 620 Chair Programme

    Both the comfort and the design make this chair a masterpiece, I think.
    There are so many other great pieces of furniture designed by Dieter Rams.


    Image courtesy Vitsoe

Monday, November 30, 2009 Replay
Less is More
Jun Takahashi on Dieter Rams
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  • Credits

Less is More

Jun Takahashi on Dieter Rams

In Dieter Rams’s 40 years at German electronics company Braun—during which he also designed an iconic range of furniture and shelving for Vitsoe—he pioneered a starkly modern approach to product design that set the standard for the rest of the industry. His most recent devotee is fashion designer Jun Takahashi, who cites Rams as an inspiration for his Undercover spring 2010 collection. Today NOWNESS celebrates a new exhibition of Rams’s work, currently showing at London’s Design Museum with a gallery of Takahashi’s favourite Rams designs, taken from Braun: Fifty Years of Design and Innovation, published by Edition Axel Menges.

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