Less is More

Jun Takahashi on Dieter Rams

In Dieter Rams’s 40 years at German electronics company Braun—during which he also designed an iconic range of furniture and shelving for Vitsoe—he pioneered a starkly modern approach to product design that set the standard for the rest of the industry. His most recent devotee is fashion designer Jun Takahashi, who cites Rams as an inspiration for his Undercover spring 2010 collection. Today NOWNESS celebrates a new exhibition of Rams’s work, currently showing at London’s Design Museum with a gallery of Takahashi’s favourite Rams designs, taken from Braun: Fifty Years of Design and Innovation, published by Edition Axel Menges.

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