A cast of industry notables including Stella McCartney, Isabel Marant and Rodarte’s Kate and Laura Mulleavy are captured by photographers Paola Kudacki and Mary McCartney in this excerpt from 25 magazine, a new biannual from supermodel Anja Rubik. Known for gracing the pages of Vogue Paris, Self Service and Numéro as well as fronting campaigns for the likes of Gucci and Balmain, Rubik cast her eye towards the publishing world after coming across vintage issues of erotic 70s title Viva. “I wanted to create something feminine but strong-minded,” explains the Polish beauty, who has devoted the latest issue to inimitable women in fashion, art and design. “These women are not only incredibly strong and creative but they really stand behind their goals and dreams.” Also enlisting the likes of Marina Abramović and Theophilus London, Rubik’s second issue will debut during the upcoming New York Fashion Week. “It’s a project that’s growing very organically. And I hope people respond to it.” We sat down with the runway regular to talk sensuality and the mother of all editors.
What guides the magazine visually?
Anja Rubik: I was going through all these old magazines and I realized that a sense of sensuality and erotica has completely disappeared. Right now most people’s approach is either prudish or harsh—vulgar, in a way. I created the logo with David Lipman—it’s very sensual and forms the shape of a body, the bottom and the breasts. The whole first issue was shot by female photographers, showing their approach to sensuality and erotica and what that means to them.
What is it about these women that inspires you?
AR: There aren’t that many female designers out there so I wanted to know more about them—how they approach fashion, how they approach life, how they feel about sex and how it important it is in their work.
What’s it like to get behind the scenes after being in front of the camera for so long?
AR: I feel very much at home actually. I realized how much I learned throughout the years by being on shoots, just observing and speaking to stylist and photographer friends of mine.
Who are some of the editors that you look up to?
AR: Carine Roitfeld was incredible. What she did with Vogue Paris was something amazing and very sexual. Of course there’s Anna Wintour. As much as we all fear her she’s incredible at what she does. She understands the business inside out. Then there’s also LOVE magazine’s Katie Grand. But my favorite is Diana Vreeland—there is no one like her. She created something really beautiful and inspiring while at the same time taking a lot of chances. She is the ultimate number one.
What’s on your agenda for the upcoming fashion weeks?
AR: I’m going to start with New York, where we’re launching the issue on February 10th during New York Fashion Week. We’re going do a very intimate dinner and open the doors to a lot of cool performers. It’ll be really dark and intimate, in keeping with the vision of 25. Then I’ll be off to London to do Tom Ford and Gucci in Milan.