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April 16, 2014

Petit Bateau x Satu Maaranen  

The First of a Two-Part Look at the Historic French Brand’s Collaboration with the Finnish Designer

The treasured French atelier Petit Bateau embarks on a new collection with breakout fashion star Satu Maaranen. Winner of the Grand Prix of the jury Première Vision at the International Festival of Fashion and Photography in Hyères in 2013, Maaranen was given the chance to reinvent a collection of Petit Bateau classics, including the iconic, striped marinière. Inspired by vintage haute couture and the natural world, the Finnish designer’s experimental fabric designs compliment Petit Bateau’s sustainable development and heritage. The collection launches a three-year-partnership between the Hyères festival and Petit Bateau, during which time each winning designer will collaborate with the 121-year-old label. “I find the old couture world and the dream around it very fascinating,” says Maaranen, a graduate of the acclaimed Aalto University School of Arts, Design and Architecture in Helsinki. “I appreciate the handmade and luxurious, but done in a modern way.”
 
Return for part two next week April 23, with the exclusive pre-release of 50 marinières from Petit Bateau and Satu Maaranen.

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Joan Smalls: Woman of Steel

Barnaby Roper Sets Fashion's Latina Heroine into a Spin

Puerto Rican supermodel Joan Smalls is transformed into a high-fashion superwoman in today’s exhilarating short by director Barnaby Roper. “I was playing around with the fact that the summer brings blockbusters. This year this includes Man of Steel, which is being released the same week as this film,” explains Roper of the video that employs the New York-based filmmaker’s signature technical wizardry. “I tried to show a strong individual female character and Joan was the perfect person—she gives really strong poses.” Stylist Keegan Singh built up Smalls’ heroic look by plundering designers including Balmain, Rodarte and Altuzara for powerful silhouettes and then finished the looks off with piles of tough jewelry from Eddie Borgo. Smalls, who modeled in New York for three years before her big break walking exclusively for Ricardo Tischi’s Givenchy couture show in 2009, has become an industry favorite featuring in cover stories for W magazine as well as various editions of Vogue and Harper’s Bazaar, and fronting campaigns for Gucci, Stella McCartney and Estée Lauder who, in 2011, made her their first Latina face. 

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Spotlight

Rosie Huntington-Whiteley: Manifestation

Gallic Passion, American Charm and the British Supermodel Star in a Sun-Kissed Fashion Short from Guy Aroch

A sun-drenched Malibu Beach sets the scene for Manifestation, a playful short from fashion photographer and filmmaker Guy Aroch. Scripted by System magazine’s Jonathan Wingfield, the story sees an American and a Frenchman in a heated discussion about the pitfalls of summer in Paris—the latter finds a welcome distraction, however, in the seductive gaze of supermodel Rosie Huntington-Whiteley. As the face of Burberry, Victoria’s Secret and Loewe, the British-born beauty turns heads before diving into the Californian ocean, a far cry from her rural family home on a Devonshire farm. “I guess the film has elements of sex, humor and cliché,” says the Israel-born, New York-based Aroch, who met the model and actor earlier this year while working together on a shoot for Muse magazine. “But the point is to show how important it is to see the positive and goodness that life can bring. It’s a glass-half-full kind of message.”

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