Close-ups on the industry’s fresh faces, bold iconoclasts and distinguished créateurs

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June 3, 2014

Beyond the Skin

Jonas Åkerlund Takes Model Shaun Ross on a Hyperkinetic Trip Through LA in the Final #DefineBeauty Film

“Hollywood is so good at only seeing what’s on the outside, and using that first impression instead of going deeper,” says Jonas Åkerlund of the location of the final film in the #DefineBeauty series, in which he follows American model and actor Shaun Ross around the back streets and freeways of Los Angeles. “I think Shaun has spent all his life with those reactions. Look again and you see that this guy is really beautiful.” The Swedish filmmaker is known for music videos that span over 25 years—from Madonna to Beyonce, Iggy Pop to U2—and feature films including the darkly comic 2002 release, Spun. His gothic style is apparent in today’s portrait of the famed albino model, who recently starred in Lana Del Rey’s 30 minute film, Tropico. “When Shaun showed up on Hollywood Boulevard, Darth Vader and Mickey Mouse were affronted,” the filmmaker says of filming Ross, who was styled by his wife B. Åkerlund. “Like, ‘What the fuck is this guy doing here?’” Elements of Beyond the Skin were shot by Ross himself with a camera provided by the director, whose cat was given a supporting role. “She’s also albino so I thought they might have a connection,” says Åkerlund. “They actually did. She wouldn't stop sitting on his head.”

Look one: Top & skirt by Yuima Nakazato.
Look two: Head piece by Maiko Takeda, cape & pants by Yuima Nakazato, shoes by Nereku.
Look three: Leather jacket by Bohemian Society, metal mesh top & bracelets by Michael Schmidt Studios, boots by Gasoline Glamour.
Look four: Jacket by, Hyein Seo, top & shorts by Yuima Nakazato, shoes by Nereku.

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Georgia May Jagger for Hudson

The Model of the Moment Designs a Retro-Inspired Denim Collection

When you are the daughter of a Rolling Stone and a 70s supermodel, looking good in a pair of jeans is basically a birthright. But as the face of Hudson, Georgia May Jagger can do more than walk the walk: her eponymous new capsule collection for the brand, whose campaign (shot by Matt Irwin) we preview in the images above, sees her trying on the role of designer. The 18-year-old worked with creative director Benjamin Taverniti on everything from the sketches to the washes of the five stretch-denim styles on offer, which take cues from Guns N' Roses as well as the vintage Wrangler collection of her mother, Jerry Hall. We spoke to the rising starlet and model about the Marlboro Man and the jeans she hides in her closet.

What's your favorite pair from the collection?
I love the black skinnies that lace up on the sides, because I have wanted them for ages and haven't found them anywhere. I also wear the grey stonewash pair all the time. This new stretch fabric we use is so comfortable it feels like wearing pajamas, but they look really sexy.

What is the most embarrassing pair of jeans you’ve owned?
It's a toss up between the pink dungarees I used to wear when I was young, and the bright green shiny zebra print ones that are still hiding in the back of my closet.

Name your favorite denim-wearing style icons?
My mother––the ultimate stylish denim-wearing lady; James Dean; the Marlboro Man; the Ramones.

Besides the perfect pair of jeans, what are your other wardrobe and beauty essentials?
Red lipstick, moisturizer, the perfect red dress, a leather jacket, a comfortable pair of leather boots and a smile.

What are your plans for 2011?
At the moment I am very torn between London, New York and Los Angeles. In 2011 I hope to go to school for art and photography, and get my own place in London.        

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Byredo: Incense Visions

The Essence of Sweden's Premier Perfume House Unveiled in Cerebral Still Lifes

Photographic duo Brendan Baker and Daniel Evans’s series of arresting compositions take inspiration from the evocative names of Byredo’s celebrated perfumes, including Mister Marvelous, Sunday Cologne and Gypsy Water. Founded in 2006 by former pro basketball player Ben Gorham, Byredo has quickly grown from niche brand for the perfume cognoscenti to an independent fragrance powerhouse. Last year the Sweden-born, Canada-raised Gorham, who works with renowned perfumiers Olivia Giacobetti and Jerome Epinette, added the Seven Veils fragrance to his 15-strong collection of unisex perfumes. Often influenced by personal memories, such as an incense-laced trip to his mother’s hometown in India, Gorham’s smoky and spicy tones have incited collaborations with the likes of hair stylist Christiaan Houtenbos, Fantastic Man magazine and celebrated creative studio M/M. Avoiding the cultural cacophony of Paris, London and New York, Byredo’s new creative studio and lab which they are soon to move to in Stockholm embodies Gorham’s unwavering focus on ideas and craftsmanship. “I wanted to create an environment where I could isolate the creativity from the business side,” he says. “Stockholm is a neutral environment so it doesn’t influence me too much.” Here the entrepreneur tells us what’s in a name, and how he created a scent for the flower with no smell.  

How does Stockholm smell to you? 

I associate the smell of Stockholm with the first days of spring, which come with such clarity after the long, cold winter. It’s a green city and surrounded by lakes, so it’s that smell of spring greenery meeting the water.

How has the brand progressed since Byredo launched in 2006?

I’m more knowledgeable from a technical perspective, although I think the naïveté of the beginning phases had an interesting effect on the fragrances. I’ve tried to maintain that and have always felt that some of the more unique work I’ve done was with the first projects. At the same time our narrative for the brand has become clearer. It’s like getting to know yourself over time.

What comes first, name or perfume?
Most of the time the name and the narrative come first. A name becomes the symbol for the idea, for where I want to end up. But creating a perfume can take a year and a half, so it’s also an evolution that is affected by human experience and knowledge. There are times when the names change because the idea itself has changed. Because we have a generic approach to packaging—all the bottles look the same—the name is the one tool to draw people in and prompt them to create their own story with the fragrance.

Explain the thinking behind the creation of Byredo fragrance La Tulipe.
Tulips are a symbol of spring in Europe and for such a beautiful flower I felt it was a pity they did not really have a scent. The idea was to create a smell for the tulip, kind of like a gift. La Tulipe is my idea of what that flower should smell like.

What tips do you have for choosing perfume as a Valentine’s Day gift?

From a practical point of view it starts with learning about the fragrance families, because this gives you an idea of what kind of fragrance the other person might like. It’s also about finding something you like and understanding why you like it. Good fragrances have a reason for being, and part of the gift is getting people to understand that. My other suggestion is a gift certificate—let them choose for themselves.

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