NOWNESS is a global culture platform for digital storytelling, premiering exclusive daily content. We are a curated destination for the culturally curious, a point of reference for leaders in media and style, and a creative community committed to discovering, crafting and showcasing exceptional work, in collaboration with exceptional artists. 

Across nine content channels, from fashion and music to gastronomy, art and design, our original video commissions, innovative series and novel partnerships with luxury brands have taken us inside the minds of the industry's brightest young talent and most influential heroes. We've taken a 90s nostalgia trip with Chloë Sevigny, strapped LED lights onto a snow boarder, wrangled reindeer in the Arctic, sipped champagne with David Lynch, gone home with Marc Newson and danced in the Ocean with Florence and the Machine.

Since our launch in 2010, NOWNESS has premiered more than 1,200 high-end culture experiences online.

In 2012, we debuted CN.NOWNESS, a parallel, Chinese-language platform designed to give Chinese consumers a new way to experience digital stories. Our projects with local creatives have ranged from a music extravaganza with electro queen Laure Shang to an explosive peek into acclaimed artist Cai-Qiang's practice to a Paris Couture interlude with Vogue China Editor-in-Chief Angelica Cheung.


NOWNESS has won a host of awards including a Webby Award for Best Culture Website, a Webby Award for Best Fashion Website, a Lovie Award Gold for Best Lifestyle Website, WWD Japan’s Best Fashion Media Award and a Clio Award for Best Interactive Website. 


Social Media: Follow NOWNESS on our social media channels to have our daily exclusives added to your news feed and to experience additional content, including behind-the-scenes images from our photographers, film outtakes from our directors, recipes from chefs and more. Visit NOWNESS’ Vimeo channel for a curated selection of NOWNESS content, peruse our Shorts on Sundays series and stay informed about our directors open calls. 

Marketing: for marketing enquiries, please contact marketing@NOWNESS.com

Press: for all press enquiries, please contact pr@NOWNESS.com so you can be the first to know about the digital exclusives premiering on NOWNESS. Please visit our Press section for all releases and press material. 

General enquiries: for all general enquiries or to submit feedback to the NOWNESS team, please email assistance@NOWNESS.com 


NOWNESS is an open platform that seeks to inspire emerging and established filmmakers, artists and creative, and we invite and encourage all ideas. Click here for more information.