The Finnish Designer Reinvents the Marinière Stripe for the French Atelier in a Shoppable Short
The First of a Two-Part Look at the Historic French Brand’s Collaboration with the Finnish Designer
The treasured French atelier Petit Bateau embarks on a new collection with breakout fashion star Satu Maaranen. Winner of the Grand Prix of the jury Première Vision at the International Festival of Fashion and Photography in Hyères in 2013, Maaranen was given the chance to reinvent a collection of Petit Bateau classics, including the iconic, striped marinière. Inspired by vintage haute couture and the natural world, the Finnish designer’s experimental fabric designs compliment Petit Bateau’s sustainable development and heritage. The collection launches a three-year-partnership between the Hyères festival and Petit Bateau, during which time each winning designer will collaborate with the 121-year-old label. “I find the old couture world and the dream around it very fascinating,” says Maaranen, a graduate of the acclaimed Aalto University School of Arts, Design and Architecture in Helsinki. “I appreciate the handmade and luxurious, but done in a modern way.”
Return for part two next week April 23, with the exclusive pre-release of 50 marinières from Petit Bateau and Satu Maaranen.
Rodarte's Haute-Tech Astral Projection
Guinevere van Seenus stars in Aanteni, a high-fashion techno-thriller from CFDA award-winning design sisters Rodarte, shot by their friend and frequent collaborator, the photographer and video artist Todd Cole. Set in the deserted grounds of Paypal founder Elon Musk’s Space X jet lab in Hawthorne, California, the film was inspired by the pioneering spirit of the space race, which, according to Rodarte’s Kate and Laura Mulleavy, “has defined generations of artists in their desire to use new mediums and question the established rules they were taught to follow.” This cinematic collision between rocket science and visual daring is an apt match for Rodarte’s spring 2010 collection—a symphony of flesh-colored crochet knits, fluorescent fibres, leather bandages and distressed plaid. Costumed in a series of these exquisite creations, Van Seenus blurrily emerges from a shimmering seascape before running through the starkly alluring spaces of the Space X facility—a former Boeing airline hanger that has been transformed into what the Mulleavys call “a world defined by color, texture and material.” Van Seenus’ hallucinatory journey, punctuated by glimpses of mysterious experiments and sudden rocket blasts, is chillingly soundtracked by LA noise-merchants No Age. We advise you to strap in and don a helmet for the spectacular finale—a truly stratospheric experience that takes Rodarte’s unique vision beyond the final frontier.